Automotive App Leaders Expand to Windows Platform to Increase Mobile Outreach Between Dealers and Consumers.

Minneapolis, MN – AutoMotion TV today announced the release of the AutoMotion TV Dealer apps for Windows 8 and Windows Phone 8.  With more and more automotive…

It may not come as a surprise, but paying extra bucks to “go green” in a hybrid car may pay off in self-esteem and image for older drivers, as well as give a healthy boost to the environment, according to a Baylor University study.

This may help fuel…

Advanced platform offers certification curriculum for individual dealership professionals, including Online Marketing Certified Professional (OMCP)

Salt Lake City, Utah –October 14, 2013 – DrivingSales today announced a major upgrade to DrivingSales University (DSU), the industry leader in online training and performance coaching.  The new DSU platform further revolutionizes industry…

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013.…

The Evolution & Natural Selection

Of Automotive Sales

Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive…

I'm relatively new to the car business. There are certainly a lot of situations that are new to me and so much to learn about the pretty much every aspect of my job. Despite all of that, I have found that my inexperience is one of my biggest assets.…

It is commonly known that Americans would rather go to the dentist than visit a car dealer.

Car salesmen have been depicted in television and in film as the lowest form of life, but David Lewis and Associates have worked extensively to change that perception for the last twenty five years. David Lewis and Associates methods and programs focus on the best…

Hi my name is Jennifer and I'm a BDC Manager for a Toyota Scion dealership in New York and my dealership will be transitioning from Higher Gear to Dealer Socket.  This will be my first CRM transition and I would love to get some insight on how I can help make this a smooth transition.  Any advice on questions I should be asking of Dealer Socket and Higher Gear for that matter would be greatly appreciated.  Are there any other BDC managers who have made this transition who can make me aware…

We’ve all set goals based on our emotions- who hasn’t vowed a radical transformation at the dawn of a new year only to wind up reverting to our old selves weeks later?…

Led by advertising veteran and creative innovator Chris Zobel, CreativeLab uses creative design and execution to energize the science behind the marketing; Zobel selected to speak at J.D. Power Automotive Marketing Roundtable in Las Vegas on October 17th

Daytona Beach, FL  – October 10, 2013 – DMEautomotive today announced the formation of a new creative team: the DMEa CreativeLab.   The CreativeLab accelerates the company’s creative services to…

The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…

The first time I came across the term MBWA was in one of my  college text books over 40 years ago. Admittedly, I felt the author was  attempting humor to describe an unprofessional approach to managing a  business and communicating with company associates. Little did I realize at the time, that this would be the most important management tool I  would use in my career as a dealership manager and owner.

Employee turnover has plagued the automobile industry for decades. Many articles…

Social media is one of the strongest marketing strategies for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.

There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.

Do you have an online presence? Make sure to provide multiple social media channels to your consumers. Currently, the…

Mid Week Motivation With Joe Cala - "Introductory Episode" Automotive Sales - Car Sales…

Mid Week Motivation With Joe Cala - "Introductory Episode" Automotive Sales - Car Sales…

On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week’s highlighted editorial comes from Travis Miller and Jimmy Vee, founders of Rich Dealers Institute and the authors of Gravitational Marketing: The Science of Attracting Customers and Invasion of the Profit Snatchers. Their editorial, “Trust Me: I’m A Car Dealer,” from our September 2013 issue, offers different ways on how to be trustworthy and how earn the trust of…

Video is becoming more and more of an online player all the time. Just a few years ago using video for promoting any business could be tricky due to bandwidth related issues, but now video is a completely viable way for businesses of all kinds to reach more people online. People pay a good deal of attention to online video, in part, due to the fact that the novelty of video ads. Video interactivity hasn’t yet wore off and will not for years to come. Having a video…

What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.

People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these…