WAAOL, All Automotive Advertising News All The Time

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it…

For all you car dealers and auto wholesalers that buy/sell a majority of your used vehicles from auctions, are most of your vehicles Front Line Ready? I know from experience that the answer is no. For most dealers, used vehicles are checked over by the service department for inspection on the engine, frame, brakes, and tires, they then go to the body shop to have dings, dents, scratches fixed, then they have to be detailed. If you have all these services on site or close by you have to farm…

Well if this is true, I just wonder what you listened to this morning?

It is Friday, is it the same music you listened to all week?

Just something to think…

Shortcuts and quick fix solutions

We live in a quick fix; fast solution, immediate results driven society where 24 hour news cycle and instant feedback rule our social lives.  Read a book now and you become an expert that can teach the topic.  Start a diet and in 90-days you will have the body of a super model.

The need for instant gratification prevents some people from realizing incremental long-term success. That would be the equivalent of planting a rose…

At RepoVehiclesForSale.com we specialize in listing top quality bank owned vehicle repossessions and private party consignment for wholesale offers. 

Vehicles are Front Line Ready come directly from the legal owners or title holders. Non-binding offers are submitted through our website and then forwarded directly to the legal owner for review.

We welcome dealers to call or email us with questions…

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King…

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



March…

How good does it feel to accomplish something?

Some of us feel good just getting through the checklist we have for the day.…

DMEautomotive named as Dealer Marketing Magazine’s 2014 Technology Leader in Service Marketing for Driver Connect

Daytona Beach, Fla., April 9, 2014 -- DMEautomotive’s (DMEa), the leader in science-based, results-driven automotive marketing, has received the prestigious Dealer Marketing Magazine Technology Leadership Award for the second…

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem is that most vendors don’t really use it as they say they…

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible. Facebook knows that there is a fine line between delivering relevant content that users want…

I believe that you start your day with a good thought,

and end your day with a good thought.

Your mind is like a computer,…

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its content and services. On the surface, the move makes sense and…

DMEa Driver Connect joins with leading prepaid maintenance provider to put Fidelis PPM in the palm of the customer’s hand -- and powerful mobile marketing and retention at the dealership’s fingertips

Daytona Beach, FL –April 8, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that…

Both automotive management and…

How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.

 

According to results of an online survey presented to more than 1,000 drivers across…

You want change, then it is about you.

Just do it!

Have a great attitude…

Let’s face it, times are changing. We are in an age where technology is advancing rapidly and it’s changing the way people run their lives. The creation of the mobile app has replaced how the world uses the internet, changing businesses all over the world. People are finding apps more simple, useful, and faster than websites. Mobile apps are bringing businesses more widespread consumer mobile adoption as it enhances their corporate marketing strategies. This mobile take over isn’t just…