Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.



Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…

The struggle for a competitive edge requires skill enhancement. Knowledge of products, technology and problem solving all take on new meaning while working with today’s customer.

Consumers no longer accept mediocre presentations, canned closing questions and product demonstrations that lack comprehensive knowledge. The customer is and will continue to be, more prepared for the buying process. They will ask questions that an untrained salesperson will not be able to…

You Don't Need A Million Dollar Budget



When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.



On this episode of…

Save up to $2,500 with the Mitsubishi Employee Discount Program! 

The VIP Mitsubishi Employee Pricing program is going on now in Watertown, CT at Barberino Mitsubishi. If you work for one of the companies mentioned below, you will qualify for this program.  …

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try products. Some of these products are excellent and could actually help … if you understand…

FOR IMMEDIATE RELEASE

Urbandale, IA--November 10th, 2014--Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and…

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs of Black Book. It is the time of the year where I love the crisp cool mornings, the recent changing of the color of the leaves as they go from green, to yellow, red, orange to brown and finally fall to the ground. It is also that time of the year that I don’t get too warm and…

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down from 12+ just 2 short years ago.  Since Facebook’s IPO, and the…

https://www.youtube.com/watch?v=4t9b3VAm_pQ

The biggest problem(s) with sales training is the lack of it being implemented in the store. Managers think they don't need it and consequently it is not supported. The video above is evidence of this problem.

Another BIG problem is that the trainer's attempt to pack too much into their programs. The goal of training from the perspective of dealers and GM's is that…

2015 Infiniti Model Lineup Open House Event - 11/20/14

Visit Douglas Infiniti on November 20, 2014 from 5:30-8:30pm to explore the all-new 2015 Infiniti model lineup from the 2015 Infiniti QX80 to the stylish 2015 Infiniti Q70. Browse all of…

Data Mining has taken a gigantic leap forward this year as www.dmdirectglobal.com announces the latest in technology advances for data mining of previous customers.  DMDirect has engaged top level software designers from ADP and the designer of the site RAPIDLEGAL.com.  This means that in addition to having one of the auto industry's top sales expert coupled with the leaders in software design, they can now offer dealers more…

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to consumers at select and very notable retailers.

Apple…

It's been well documented that car shoppers have fewer EV/hybrids in mind given today's gas prices. Now comes word that drivers of these fuel-efficient vehicles are also looking to walk away in an effort to upsize, too. Below are two stories trending in the  automotive world with personal financial consequences.



Walking Away From A Gas-Sipper



Electric (EV) and hybrid vehicle…

It's been well documented that car shoppers have fewer EV/hybrids in mind given today's gas prices. Now comes word that drivers of these fuel-efficient vehicles are also looking to walk away in an effort to upsize, too. Below are two stories trending in the  automotive world with personal financial consequences.



Walking Away From A Gas-Sipper



Electric (EV) and hybrid vehicle…

Are you allowing poor performers on your team?



• Is one or more of your team members not performing at the level you expect?



• Are you compromising you standards, because you like a particular team member?



• Do instruct the staff members on their purpose in your…

A few years ago, car dealers across the nation were caught in the net of a struggling economy. Fewer sales compounded by budget conscious customers caused many car dealerships to restructure their corporate operations, reduce staff and tighten their wallets. Many dealership owners, along with their manufacturers, were faced with downsizing or total elimination. In the midst…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw the largest monthly depreciation of the year so far at -2.0% during October. Domestic cars changed the most at -3.2%; import cars changed -2.3%; domestic trucks changed -2.1%; and import trucks changed -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



Two car segments saw at least -4.0%…

There’s been a lot of discussion recently on the role leasing has been playing on used car prices, with particular emphasis on the rising number of lease returns expected this year and in years to come. Scot Hall from Swapalease.com believes leasing is playing less of a role on the reasons why prices are headed down. Consider the following points:

• Roughly…