February 2017 Blog Posts (82)

Stop Picking Favorites: Hire Skills, Not Likeability

You just interviewed a candidate for an open position at your dealership. You felt like the interview was a great success! The individual was very pleasant and conversations throughout the interview flowed naturally. Even though this person is your favorite candidate, should you really hire someone just because you like them? No. You're not picking a new friend on the…

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Added by Mike Poskey on February 28, 2017 at 8:00pm — 2 Comments

Does Your Car Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Your Turn To Drive's Latest episode features Jim Dykstra, CEO of www.vinadvisor.net and Scott Meyer, Founder of www.9clouds.com discussing Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?…



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Added by Jim Dykstra on February 28, 2017 at 2:30pm — No Comments

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.

 

Currently, the single…

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Added by Steve White on February 28, 2017 at 9:04am — 1 Comment

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an open…

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Added by Mike Gorun on February 28, 2017 at 8:39am — 1 Comment

FCC’s Robocall Strike Force cuts off robocalls for good

On August 19, 2016, FCC opened up the meeting of the group called “Robocall Strike Force,” a team made up of titans in the tech industry with the goal of ending automated robocalls and autodialer text messages.

Another strategy to fight unwanted robocalls and autodialer text messages has started further supporting the efforts of …

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Added by Thomas F. Jung on February 28, 2017 at 7:43am — No Comments

Improve customer retention and increase sales with texting

What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?


Problem

Industry data shows that dealer’s customer retention ranges from 35% to 75%. Customers are looking for trust, value, convenience and clear…

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Added by Thomas F. Jung on February 28, 2017 at 7:38am — No Comments

Truck Segment Values Held Better Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Added by Black Book on February 27, 2017 at 2:46pm — No Comments

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that consumers, in general, believe that a used vehicle at a…

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Added by Chris Miller on February 27, 2017 at 9:19am — 1 Comment

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when buying a car.

#1

The single biggest reason 99% of consumers expect car buying (and…

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Added by Jim Dykstra on February 25, 2017 at 1:28pm — No Comments

What Dealers Will Miss in Beepi’s Failure

As reported by TechCrunch... https://s3-us-west-2.amazonaws.com/ds-uploads-production/content/308498/fy5Y3oY36yIceTF.760x410.png " style="float: right; height: 110px; margin: 0px 0px 20px 20px; width: 200px;" />

Yet more developments for Beepi, the used car marketplace that had raised $150 million but then went bust: The company has completely shut down and has been sold off in parts to repay creditors. The development comes after a deal to sell itself to…

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Added by Jim Dykstra on February 25, 2017 at 1:16pm — No Comments

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

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Added by Paul Potratz on February 24, 2017 at 2:51pm — 1 Comment

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:

  1. Millennials drive more than any other…
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Added by Devin Koskan on February 24, 2017 at 8:36am — 2 Comments

Need Help, How can we motivate sales people to work for us?

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA conventions, Digital Dealer conventions, and through attrition from peers and employees and our HR advisor.

I never really learned how to attract talented sales people. I have a couple of quality ones that have taken me years to attract.

I found…

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Added by John Caudell on February 23, 2017 at 4:00pm — 2 Comments

ALR Panelist Opportunity

ALR Panelist Opportunity:

Automotive Leadership Roundtable

Susan Scarola and the Automotive Leadership Roundtable need one more dealer panelist at on March 13th at the Fontainebleau in Miami Beach.

The Topic is "Creating stakeholder value: top down…

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Added by DealerELITE on February 23, 2017 at 2:00pm — No Comments

Help them win

My 13 year old son has not had the best relationship this year with math. In short, math has kicked his butt so much so that he's almost given up. Last night I saw him sitting on the couch just staring at his math worksheet. Watching him out of the corner of my eye, he kept staring at it, but never would put pencil to paper. Noticing this, I sat down beside him…

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Added by Marsh Buice on February 23, 2017 at 11:44am — 3 Comments

Sales Basics That Never Go Out Of Style

I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and department head. Whatever you wanted to call me this month, I didn't care. But I did care, and care deeply, about two objectives—hitting forecast, and building a team that could do it every month.…
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Added by Scott Bergeron on February 23, 2017 at 10:00am — 1 Comment

You Know You Work For a Good Dealership When...

     Several years ago there was an article written about working for bad dealerships and everyone was able to post a lot of negative insights and experiences. Well it is time to look at the good aspects that the automotive industry has offered all of us! Let us post the good points and make each of us realize just how good we may have it!

Added by Mark Handlon on February 23, 2017 at 9:41am — 7 Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

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Added by Steve White on February 23, 2017 at 8:20am — No Comments

What is the best texting app for car dealerships?

No matter the business niche, texting is currently a must, and it promises to continue being useful for years to come. The advantages of texting are numerous, but in a sea of texting apps, it is hard to choose one for your dealership.

“Will it meet my needs? What if it is not TCPA-compliant? What if it does not work? How much money is too much?” These are all…

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Added by Thomas F. Jung on February 23, 2017 at 3:10am — No Comments

BREAKING NEWS | 2017 US Women's Car Dealer Report

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

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Added by Anne Fleming on February 22, 2017 at 1:00pm — 1 Comment

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3 Types of Video that Lead to Increased Lead Conversion

Lehel Reeves shares three types of video responses to send to your customers that can increase show rate and lead conversions.
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Bill Wittenmyer posted a video

#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail

Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
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Scot Eisenfelder posted a blog post

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]

Study reveals that auto groups could significantly increase customer pay revenue by marketing to…See More
Tuesday
Reynalda Lor posted a discussion

Need Suggestion About Tesla 3 Floor Mats

Greetings!We recently got a bunch of Tesla Model 3 vehicles via a private dealing with the sellers…See More
Monday
Timmy D. James posted a blog post

Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers

New platform offers cost-effective, fast solution for creating videos that promote auto…See More
Monday
Mike Esposito posted a blog post

Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks

Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully…See More
Monday
Aadam Alford posted a blog post
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Ryan Holman posted a blog post

Why Servicing Your Car Timely,Is An Important Thing To Marked In a Calendar

A car is similar to any other machine that requires regular maintenance. The cars are getting more…See More
Monday
Zoe Sewell posted a blog post

What Are The Different Types Of Truck Alarm System: Understand Their Importance

Do you own a truck? If you have one, in that case, you need to make sure that it is safe and secure…See More
Nov 28
Dave Anderson posted a blog post

The Golden Rule for Game Changers

It's not just what you don't do to someone, but what you proactively do for them that creates…See More
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