Just because your store is one of the more popular brands, that doesn't mean you are guaranteed success.  Having the right sign up is no promise that customers will beat down your doors.  And the  right ads or killer Internet presence still doesn't make profitability a sure thing.  Without a key ingredient, even the best of the best will fail.

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Hi 

I am Ervin and I am new to car sales and new to the area Dallas, TX. I am excited to be in sales but nervous about working of commission. If there is any advice that one can give it would be much appreciated. 

A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year.  This includes not only mobile phones but also tablet computers.

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Technician time must be managed very well to maximize service and parts sales performance. Technician time cannot be stored, refrigerated, or put into a saving account. If it is not used during the day it is lost forever! The loss is multiplied when you consider parts revenue is generally equal to labor sales in service. So if your shop loses 2 hours a day of Technician time and there are 15 Technicians in your shop your dealership lost $4,500 in parts and labor sales for the day! With 5…

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging…

Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.

And it’s not the other kind of waiting we do these days “plugged in” as we are.

Heck, we all know that in this “electronic” age, society is way too fast and by being so, has turned us into petulant…

One of the hardest things for a new salesperson to grasp is the significance of a T.O.  The reason why new hires are resistant to the T.O. is because of its negative thinking behind the word “T.O.” The only thing good about the word “turnover” is when it has the word apple in front of it. Think about it, if sales were a sporting event, you would be deemed a loser if…

When my youngest was 7 she said, “I can’t remember – is it the boy or the girl peacocks that have the bright feathers.” 

“It’s the boys.  In the bird world, the boys have the fancy feathers to get the attention of the girls.  With people, girls are the ones that dress all fancy to get the boys’ attention.  Boys just need a cool car.” 

“Dad, you don’t have a cool car.” 

“Well, I’m not trying to get girls’ attention.” 

“It’s a good thing.  You’d need a convertible,…

Join us for a free webinar on managing your online reputation. Thursday April 19th at 1PM Eastern 

Automotive Accessories Sales Tool works on iPad & Tablets

Did you know that Insignia’s technology used to sell accessories in dealerships works on the iPad and tablet technologies. As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories sales tools on multiple platforms. Insignia understands current technology as well as how dealerships sell automotive accessories.…

Automotive Internet Sales and Google’s ZMOT for Car Dealerships

By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…

Do You Really Know How Powerful you Are?..!



What is real power? Is it Brute Force? Money? Influence? Size? Popularity? Your Position? Your Title? The # of People You Lead? ..... etc...



All of us have the ability to INSTANTLY change the course of our lives. THAT"S RIGHT... INSTANTLY...



What allows us to do that is given to all of us at birth and is with us throughout the rest…

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

• People spend as much time consuming online media as they do off
• Targeting is getting better & faster online,…

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the …

Interesting article from autonews.com this week: a(nother) new piece of technology has just been introduced by TRW Automotive Holdings Corp.: an in-vehicle touch-pad sensor that can read letters and numbers drawn with a finger. The premise here is to allow drivers to do more with less distraction.

Most of us spend a large amount of time in our cars during the week, and we all want to multitask while we're in them. Emails, phone calls, and notes don't stop just because we're behind the…

The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.

Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…