April 2015 Blog Posts (123)

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Added by Paul Potratz on April 10, 2015 at 5:11pm — No Comments

Don't Get An EMV-ready Credit Card Terminal Until You've Seen This

Don't Even Think Of An EMV Terminal Until You've Seen This First!

First of all I'd like to suggest you stop using credit card terminals altogether - and this is a perfect time to get rid of them ... but more on that below. First, let's answer this question -

What is…

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Added by Virgil Stanphill on April 10, 2015 at 12:30pm — No Comments

Winners Say - Let’s Find Out

Being a Winner often involves taking chances and occasionally means stepping out where others are not willing to go.  Yet, central to your attitude in life, is a belief in one’s self.  Winners have confidence and believe they have as much right to succeed as anyone else.  They don’t look for it to be handed to them for free, but they do expect to achieve…

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Added by David Lewis on April 9, 2015 at 1:52pm — 1 Comment

Do you use the red velvet rope policy?

On today's call we discussed the importance of having a red velvet rope policy in your dealership.

https://www.youtube.com/watch?v=gX6XymTxIOw

Added by Rob Gehring on April 9, 2015 at 9:57am — No Comments

Exclusive DealerElite Member Invite To Internet Sales 20 Group 7 - New York - May 18-20

http://www.internetsales20group.com 856-546-2440

Exclusive DealerElite Member Invite To Internet Sales 20 Group 7 - New York - May 18-20

Added by Sean V. Bradley on April 9, 2015 at 9:50am — No Comments

STOP LOOKING STUPID ONLINE!

STOOPID IS AS STOOPID DOES!

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STOP LOOKING STUPID ONLINE

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IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.

“Stoopid is as Stoopid Does.”

The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about here…

Here – means ‘At this…

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Added by James A. Ziegler on April 9, 2015 at 9:30am — 6 Comments

GM Warranty Cuts: The Good and Bad News

An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is halving those brands’ maintenance-free programs. According to…

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Added by Richard Holland on April 9, 2015 at 9:12am — No Comments

When Is Too Much Follow Up

When is too much follow up? When do you stop calling that customer?

This is something that’s been debated for many years. When I started selling cars, I was told the 3 Strike Rule…Once you’ve made three follow up phone calls that haven’t returned, you cross them out and move on to the next one. But others think, follow up, follow up, and follow up until they tell you to rack off… So which one is it? …

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Added by Dave Benson on April 8, 2015 at 11:01pm — 1 Comment

DrivingSales Announces the Most Valuable Insight of 2015 at Presidents Club in New York City

 

"The Importance of Quality Response," presented by SCI MarketView,

named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club

 

Salt Lake City, UT– April 8, 2015DrivingSales today announced that "The Importance of Quality…

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Added by Crystal Hartwell on April 8, 2015 at 7:05pm — No Comments

Are you a Warrior or a Worrier?

Salespeople seem to fall in to one of two classifications – worriers or warriors. There are some scattered between these two extremes but most would be categorized as one or the other.

 

Worriers are always worried about where the next sale is going to come from. They congregate near the front door, keeping an eye out for the next prospective customer. Usually,…

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Added by Al Mosher on April 8, 2015 at 12:09pm — 1 Comment

Market Strength Continues

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends, with a special insiders look at activity within the Specialty Markets. Tax season buying and selling…

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Added by Black Book on April 8, 2015 at 11:26am — No Comments

Red Velvet Rope Policy

We all have had customers that cause us nothing but grief. How do we give them the service that illustrates our commitment to customer care? It seems no matter what you do you just can't make them happy. You want to keep them as customers because you need your RO counts to keep climbing. Read this article in its entirety and you might think of these customers a little differently...…

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Added by Rob Gehring on April 8, 2015 at 10:00am — No Comments

WHEN SHOULD YOU FIRE A SALES PERSON?

FIRING A SALES PERSON

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This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world. 

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When do you Fire a Sales Person?

Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make…

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Added by James A. Ziegler on April 8, 2015 at 9:41am — 4 Comments

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…

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Added by Anne Fleming on April 8, 2015 at 9:30am — 1 Comment

The Three Car Dealership Biases to Making a Change in Culture

Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic bullets,” and “game-changers” over the past 100+ years that most…

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Added by Steve Stauning on April 8, 2015 at 9:00am — 4 Comments

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand message. There are many brands, communities and media pages on Facebook – all vying for your attention. However, the last competitor that you’d expect to join the race would be a police department.

 

Most police departments have…

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Added by sara callahan on April 8, 2015 at 8:40am — No Comments

Looking For New Ways To Use Technology?

  • Do you need more traffic to your website?
  • Do you want people to know who you are?
  • Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…

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Added by Paul Potratz on April 7, 2015 at 3:48pm — No Comments

DMEa Launches Service Connect: Mobile App for the Aftermarket Puts Service Information, Savings in Aftermarket Customers’ Hands

 

Award-winning customizable mobile technology helps Aftermarket retailers retain and engage with today’s “always-on” consumer

 

Daytona Beach, FL – April 7, 2015DMEautomotive today announced the launch of Service Connect, a new mobile app built for the unique needs of the Aftermarket service provider. The technology upon which Service Connect is built…

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Added by Crystal Hartwell on April 7, 2015 at 1:36pm — No Comments

CallSource Uncovers Six Key Behaviors to Successful Service Appointment Setting

 

CallSource manages over 8 million calls to dealerships every month and analyzed nearly 2,500 calls to determine how auto dealers can convert more service calls into appointments

 

Westlake Village, CA – April 7, 2015 - CallSource, the U.S. leader in call management, tracking, and training, conducted research into best practices for…

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Added by Crystal Hartwell on April 7, 2015 at 1:30pm — No Comments

3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota…

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Added by Paul Mirek on April 7, 2015 at 11:04am — No Comments

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