Dealerships invest substantial amounts of money to get people into the dealership and consider a new car purchase. Investments in advertisements and promotions are necessary however, the greatest asset for building value in the sales department is the service department.

The service department generates…

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

While it's important to expect accountability from your marketing partner, sometimes it's easy to get lost…

Index Should Begin To Feel Downward Pressures For Remainder of Year From Falling Demand

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for May (114.4), a 0.7% change from April (113.6). The increase marked the first monthly rise dating back to October.…

Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consumers.

This week, Jeff talks about the big problem of loaner vehicles! One of the most asked questions is "What do we do if we don't have enough loaner cars"? This happens way too often, and then customers will get upset and it quickly escalates into a heat case. So what's the solution? Hint: It's NOT to buy more loaners!

Copyright 2019 Wm Jeff Cowan

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The #1 Automotive Service…

 Buy/sell market shows strong 2019 start with 54 completed transactions in Q1 2019, in spite of new vehicle sales slowdown; stability of dealership profitability and increase in sellers to market contributes to robust transaction activity; peaking real estate values and industry debt levels spike market risk, according to The Blue Sky Report® released by Kerrigan Advisors.

Irvine, CA – June 6, 2019 – The 2019 auto…

The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle demand in any given month, the current automotive market…

Data Shows Various Impacts and Complexity of Vehicle Repairs on Claims

Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, announced today, a new set of data analysis showing how much average claims have increased annually for GAP payouts and Vehicle Service Contract (VSC) claims dating back to 2014.

The average GAP claim payout has risen 19.5% between…

According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every technological…

Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all support for Windows 7, which means they will no longer be releasing security updates. If you haven't upgraded to Windows 10 by January 14, 2020, your dealership will be highly vulnerable to attacks from cybercriminals.

This event…

In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”.  As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot…

Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single website that can use its authority to push dealerships out of relevant search terms. In…

Urbandale, IA—June 4, 2019—Flick Fusion Video Marketing's internal data reveals that full-motion walkaround videos are the fastest growing video products among auto dealerships in 2019. As a percentage of total video views that consumers have watched on dealership websites, social media platforms and third-party auto shopping sites, full-motion walkaround video views have risen 20% in Q1 2019 compared to Q1…

Many drivers that need a car service in Perth put it off or even skip the process altogether. This happens for a number of reasons that we will explore below, but it’s not advisable to skip or delay scheduled service. Let’s take a closer look at this in more detail and examine why servicing is so important for your car.…

Are you sending out a monthly newsletter to your customers?

You should be.

It's such an easy way to touch base and keep you in the front of their minds.

Your newsletter can provide great value by informing your customers with interesting content that resonates with them. Make sure that you are shining through in your newsletter by adding your own personal flair. People buy from you because…

Small business owners are often engaged in a constant struggle between keeping overhead low and expanding the capability of the business. Hiring employees is a positive and exciting experience that unfortunately has the potential to turn very bad. Business owners need to trust their new hires, and as much as folks want to rely on their gut feelings and judgments, there are just too many bad people in the world. It is important to avoid small time crooks and professional con artists who…

eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue 

Chicago, IL—June 3, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, today announced the release of a free eBook for auto dealers: Turbocharge Your Owner…