August 2012 Blog Posts (143)

Google Plus Finally Gets Vanity URLs

Recently Google started offering vanity URLs for Google Plus. The announcement stated that the vanity URLs will start being rolled out with a few verified users but it will soon become available for all users. Finally this is what many of us have been waiting for with Google+ no more massive strings of numbers in your URL now you can just have a simple short URL like…

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Added by Timothy Martell on August 17, 2012 at 9:25am — 6 Comments

Wikimotive's Guide For Landing Pages

If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to…

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Added by Timothy Martell on August 17, 2012 at 9:00am — 7 Comments

Service Writer Number 1 skill

Seems whenever whatever company I was working for placed an ad for a service writer, I would get a deluge of resume's, phone calls and people walking in.My first test for them was the application. If they came back in one minute or less with their name scribbled on front with "see attached" written across the application. Strike one. 

If they contacted me in some way and asked, "what is a service writer". That was usually a strike two but I wouldn't necessarily toss that one away…

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Added by Jim Mahoney on August 17, 2012 at 8:30am — No Comments

Want to get more happy customers to write reviews about your dealership?

You might want to re-think the ask

You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…

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Added by Kristen Judd on August 17, 2012 at 8:13am — No Comments

Changing the Culture in the Dealership

Many times, many of your in store problems can be fixed by doing one simple thing. Change the culture of the store with the customers and with the employees,

I worked at a large Jeep stored that gave out a loaner car for every customer that came into service for anything including an oil change. Meanwhile we had a shuttle van that was used more as a parts van than a shuttle. I noticed many of the loaner invoices showed car being brought back with 10 miles or less on them. At the time,…

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Added by Jim Mahoney on August 17, 2012 at 7:56am — No Comments

SPECIAL ANNOUNCEMENT - FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE

Additional Information - Email dealerresourcegroup@gmail.com.

 

DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK

 

WILMINGTON, NC  August 17th, 2012 - The Dealer Resource Group is pleased to announce that…

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Added by John Fuhrman on August 17, 2012 at 1:00am — No Comments

How to Improve Internet Lead Quality (Recorded Webinar) - Stan Sher

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…

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Added by Stan Sher on August 16, 2012 at 11:00pm — No Comments

Joe Stroffolino of Causeway Family of Dealerships Selected to Present at the 2012 DrivingSales Executive Summit



Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual…

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Added by Crystal Hartwell on August 16, 2012 at 9:58am — 2 Comments

The Perfect Recipe For Sales Success

 

 

Welcome to Imperial Press Direct's

"Food For Thought"

  

IPD values your relationship and is happy to provide the following "Food For Thought" as a way…

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Added by David Villa on August 15, 2012 at 2:30pm — 1 Comment

Get The Real Facts On Customer Reviews

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to…

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Added by Paul Potratz on August 15, 2012 at 10:30am — No Comments

The 3 Layer Brain



How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer.  Let's take a deeper look into these layers and ways you can tap into these parts of the brain in your sales presentation, customer…

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Added by Ketty Colom on August 15, 2012 at 10:09am — No Comments

StatusPeople.com Identifying Fake Twitter Followers

The purchasing of Twitter followers has become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere handful of followers, they arenʼt likely to believe you have much…

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Added by Timothy Martell on August 15, 2012 at 9:38am — No Comments

From the NCM Institute Blog: How Many Vehicle Sales Prospects Are in Your Service Department?

It’s probably because of my college training in industrial engineering, but I’ve always been fascinated and challenged by trying to define any meaningful relationships between “opportunities to do business” (OTDBs) and sales results. After a half-century of experience in the retail automotive business, I’ve concluded that there truly are consequential metrics associated with selling both vehicles and service at an auto dealership. 

For instance, do you know how many good vehicle sales…

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Added by Garry House on August 14, 2012 at 6:15pm — No Comments

What Are You Doing To Be THE DEALER in your Markets?

 

Never Forget 

9/11 Heroes Run

Thank you Houston volunteers, participants and Chevrolet…

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Added by MANNY LUNA on August 14, 2012 at 4:00pm — No Comments

Will Dealership Sales Suffer As Test Drives Decline?



new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a…

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Added by Stephen Jackson on August 14, 2012 at 10:44am — No Comments

How To Use Social Media As An SEO Strategy

As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your business. As is stands now social signals have already become an…

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Added by Timothy Martell on August 14, 2012 at 10:21am — No Comments

Here’s a Quick Way to Keep Your Customers Happy (And Sell More Cars)

You have a problem.  You have a question.  You know a person who has the answer.  You even have their direct phone number.  You need a solution now.

You call.  No answer. Voicemail. You text message them. No response.  Irritation and frustration builds.

A few more calls and you’re moving on to the next person or resource to solve your problems.

Now, imagine if this is one of your customers trying to reach you?…

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Added by Gregg Morris on August 13, 2012 at 11:03pm — No Comments

The Secret To Handling A Customer That Says “No!”

People generally don’t like hearing the word “no”.

“Is there any milk left in the fridge?” “No.”

  “Have you made these copies for me yet?” “No.”

  “I can see you really like this car.  Should we go into my office and get the paperwork started?” “No.”

Handling rejection in sales

A "no" can be a "yes" down the road.

The third exchange above is a…

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Added by Gregg Morris on August 13, 2012 at 10:46pm — No Comments

How Doing A Few Google Searches Can Help You Sell More Cars Every Month

In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.

The cliché, “…it takes two to tango...” comes to mind.

What kind of research or tips do they look for before coming to the car lot?…

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Added by Gregg Morris on August 13, 2012 at 10:40pm — No Comments

A Place for the Truth?

The truth is, I think, that www.AutoCon2012.com advertising is out of control.  Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education.  And I think the line-up is very, very…

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Added by Keith Shetterly on August 13, 2012 at 3:52pm — 2 Comments

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