August 2014 Blog Posts (121)

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.  How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could that surprise highlight…

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Added by Richard Holland on August 21, 2014 at 8:01am — No Comments

Your Reputation: Are You Leaving $6M on the Table?

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.

While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…

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Added by Anne Fleming on August 21, 2014 at 12:15am — No Comments

Is Boston ready for Danny Benites?

Added by Danny Benites on August 20, 2014 at 1:20pm — No Comments

Fixed Performance Inc. is now hiring consultants for the east coast!

When you are ready to improve your quality of life for you and your family, contact our Office Manager Teresa Howell at (419) 433-8219, or you can email her at…
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Added by Rob Gehring on August 20, 2014 at 10:11am — No Comments

Is your dealership a breeding ground for drama?

Does your staff gravitate towards drama? We all have overheard at one time or another our staff talking about customers. What is your action plan to eliminate drama in your dealership? 

 

Click the link below not only to hear the consequences of allowing drama in your shop, but also how to combat it!

 …

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Added by Rob Gehring on August 20, 2014 at 10:00am — No Comments

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…

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Added by Josh Knutson on August 20, 2014 at 9:30am — 2 Comments

Total Recall: Is There Additional Risk From Recalled Vehicles in Your Portfolio?

More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders  might expect. Click here to download the report.

While safety has understandably been the main concern with these and most…

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Added by Black Book on August 20, 2014 at 9:00am — No Comments

General Manager of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group - Boston, MA - September 22-24



http://www.internetsales20group.com 856-546-2440

Danny Benites Will Be Speaking at the Internet Sales 20 Group - Boston, MA - September…

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Added by Sean V. Bradley on August 19, 2014 at 8:00pm — 2 Comments

Dealertrack CRM Advisor

RESULTS! We are looking for experienced automotive industry professionals to help us help our dealers maximize their results with our leading CRM solution. Click the link for more information...feel free to message me with any questions.…

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Added by Rick Lewis on August 19, 2014 at 3:32pm — No Comments

AutoTrader.com says social car-shopping rare; are you listing vehicles on social sites?

 

In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. And, after many have said that millennials aren't interested in buying vehicles, this study says that mobile-addicted millennials are the shoppers spurring the most change in the vehicle…

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Added by Sharon Hill on August 19, 2014 at 12:13pm — No Comments

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

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Added by John Sternal on August 19, 2014 at 11:28am — No Comments

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a…

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Added by Crystal Hartwell on August 19, 2014 at 11:27am — 1 Comment

ADP Announces Post-Spin Name of its Dealer Services Business

ADP Announces Post-Spin Name of its Dealer Services Business 

HOFFMAN ESTATES, IL – August 19, 2014 – ADP Dealer Services, Inc., a division of ADP®



and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive

measurable results, is pleased to announce that Dealer Services’ new company name will be CDK

Global, Inc., once the…

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Added by DealerELITE on August 19, 2014 at 10:45am — No Comments

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…

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Added by Paul Potratz on August 19, 2014 at 10:38am — No Comments

Fewer Adjustments, Smaller Declines In Values

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.

 

By the end of the week the summaries of data showed us a…

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Added by Black Book on August 19, 2014 at 9:06am — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being…

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Added by Timmy D. James on August 19, 2014 at 8:48am — No Comments

YOU DON'T HAVE TO BE A PSYCHIC

You don’t have to be a psychic to predict the future. We know with absolute certainty what’s going to happen with virtually every customer we encounter. We know what their concerns and fears are and I know exactly what they’re going to say and how I’m going to respond to it.

We know for example that a large percentage of our customers will say “I’m just looking” or its twin “I’m not buying today.”

We also know at some…

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Added by Mike Stoner on August 18, 2014 at 9:09pm — 1 Comment

Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings

FOR IMMEDIATE RELEASE

Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick…

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Added by Brian Cox on August 18, 2014 at 9:10am — 2 Comments

GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in…

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Added by Mike Gorun on August 18, 2014 at 8:59am — 1 Comment

Automotive Reputation Management Isn't Rocket Science

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it…

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Added by Paul Accinno on August 17, 2014 at 4:08pm — No Comments

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