September 2012 Blog Posts (144)

Techno me, Train me or Tank me...which is it?

It is an age old diametrically opposed argument. On one side, we have technology. On the other side, we have personnel.

I can't sell anything without a great Multipoint Inspection.

I can't sell anything without a professional Sales Process.

I must have both in order to be effective.

In recent years there has been a migration to technology because we…

Continue

Added by Leonard Buchholz on September 12, 2012 at 10:30am — No Comments

Clay Nissan and the Colters Update

On August tenth of 2012, we wrote about the movement to Boycott Clay Nissan (you can read that article here.) As a quick refresher, a woman–named Jill Colter–was fired from her position as a service writer at Clay Nissan of Norwood. Jill has stage 4…

Continue

Added by Timothy Martell on September 12, 2012 at 9:00am — No Comments

From the NCM Institute Blog: Multiply the Profitability of Your Dealership by Using the 80/20 Rule

Everyone I talk to seems to have their own conception of what the 80/20 Rule is all about, but very few people in the retail automotive business fully understand its dominant principles and how they should be applied to our business. Nonetheless, I’m a believer that the 80/20 Rule can and should be used by every sensible person in their daily life. The successful utilization of this principle can multiply the profitability of auto dealerships and the effectiveness of any…

Continue

Added by Garry House on September 12, 2012 at 8:58am — No Comments

Character Makes the Difference

John Wooden... "Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are."



In this world of instant communication, it is likely that most things we hear are incomplete. The whole story takes a little longer than a twitter or a post to be fully appreciated; and will likely be understood differently when given time for all the…

Continue

Added by David Villa on September 11, 2012 at 5:26pm — No Comments

Tips & Tricks on Becoming a Power Seller on eBay Motors

Tips & Tricks to Power Selling on eBay Motors

Would you pay $80 to get a targeted audience of generally between 200 to over 1000 potential qualified clients to view one specific vehicle in just 10 days? The often overlooked eBay motors is the tool that will accomplish this but it will take hard work and an out of the box follow-up processes to close…

Continue

Added by Shawn Clos on September 11, 2012 at 4:30pm — No Comments

“Unfair Advantage” Hits #1 On Amazon.Com

What an exciting time for the automotive business. Our new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY! is coming out this week, Thursday, September 13th.…

Continue

Added by Tim Byrd on September 11, 2012 at 1:31pm — No Comments

What's Showrooming?

Car Dealers! Have you heard of the term, “Showrooming?” It’s basically a customer that comes into your dealership to look at vehicles while looking online on their smartphone at your competitor’s pricing. Annoying, right? So how do you combat these “show-roomers?”

One thing you can do is create a …

Continue

Added by Ketty Colom on September 11, 2012 at 11:22am — No Comments

Renewed Thinking

Alan Alda ... "Begin challenging your own assumptions. Your assumptions are your windows on the world. Scrub them off every once in awhile, or the light won't come in."



As we scrub off the window to our soul, it is likely we will discover that we should adopt, adapt and adjust our presumptions. The greatness of serving God is that each day His creative force brings new light to our heart. Each day we have opportunity to come a little closer to His…

Continue

Added by David Villa on September 11, 2012 at 11:00am — No Comments

Using Google Analytics Dashboard With Wordpress

One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called…

Continue

Added by Timothy Martell on September 11, 2012 at 10:50am — No Comments

DSES Keynote: Is Marketing Dead? How Big Data is Changing the Future

Renowned Northwestern University marketing professor, Florian Zettelmeyer, addresses DrivingSales Exective Summit on how ‘Big Data’ is changing the future of marketing – and what that means for today’s dealerships

 

SALT LAKE CITY, UT – September 11, 2012 – DrivingSales today announced that Florian Zettelmeyer, Northwestern University Professor of Marketing and author of a groundbreaking study…

Continue

Added by Crystal Hartwell on September 11, 2012 at 10:04am — No Comments

If you THINK YOU CAN.....

If you think you can, you are right!   If you think you can't, you are right too!

I was in a dealership the other day and the lowest producers had every excuse in the book for not having a good August.

It was too hot, it was too windy, it rained too much, the state was working on the highway, it was too dusty, customers just wanted to shop, etc etc.

The highest producers who sell 20-30+ a month arrived at the dealership early, planned their day, smiled…

Continue

Added by Bob Carmack on September 10, 2012 at 1:00pm — No Comments

Have You Checked In Using foursquare In Your Dealership?

Have You checked In?

This latest blog by Jenn Mayer of Potratz will tell you how to incorporate foursquare in your dealership's marketing. Check it out!

I have to admit I am late to the foursquare game. Although the app was first launched in 2009, I have only recently joined. After moving away from my hometown earlier…

Continue

Added by Paul Potratz on September 10, 2012 at 12:22pm — No Comments

"From Pretty-Good To Excellent"

September 8, 2012





Charles Dudley Warner...  "What small potatoes we all are compared to what  we might have been if we had just plowed a little deeper.



It is amazing to consider the effort it takes to move from pretty-good to excellent.  In so many things we are rendered average only because we don't apply ourselves wholeheartedly.  We revel in being generalists; which makes us more available to…

Continue

Added by David Villa on September 10, 2012 at 10:20am — 1 Comment

Which step are you on?

What you think about, focus on and those that you surround yourself with will shape who you are and who you become. Think positive, focus on things that will move you forward and surround yourself with people who are doing what you want to do and are where you want to be.

You are powerful when you believe in yourself. KNOW that you have great things in you. KNOW that you are capable of whatever you put your mind to. KNOW that you are full of strength and…

Continue

Added by Bob Carmack on September 9, 2012 at 6:22pm — No Comments

Important: Get on the Automotive Google+ List

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.

This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter of 2013) can be dramatic.

It's not Facebook. Despite…

Continue

Added by JD Rucker on September 9, 2012 at 10:53am — No Comments

Our Service For Google+ Sucks, So We're Throwing It Out

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend,…

Continue

Added by Timothy Martell on September 9, 2012 at 8:30am — No Comments

Get Familiar With Common Objections

Get Familiar With Common Objections



Common objections may include "I need to talk it over with my spouse first," "I need to shop around first" or simply "I need to think about it." These are all easy to overcome if you have confidence in yourself and your product. For the customer who wants to talk to his spouse, ask what he thinks she's looking for and what her objections might be. Address his response and offer a call to the spouse to close the deal. If the customer wants to shop…

Continue

Added by Gary Abrahams on September 9, 2012 at 1:25am — No Comments

Auto Sales Training Success Story: Nathan Grizzofi

This story is from a series of success stories taken by actual students of the Auto Solutions Training course.   “I went ahead and went through the automotive sales training with Gregg Morris and Auto Solutions. It showed me that it was a very easy business to get into and it wasn't a tough sale. I had been in sales for a while now and it appeared to be just another product and that is exactly what it was. My trainer, Gregg Morris, taught me that as long as you know your product, meet or…

Continue

Added by Gregg Morris on September 8, 2012 at 9:34pm — No Comments

OH PLEASE - NOT THAT!!!

There is a statement we've all heard over the years in the car business.  It usually comes from the dealer or a senior manager.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it.  I might jump.      

It usually happens when I'm talking to a dealer.  We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to…

Continue

Added by John Fuhrman on September 8, 2012 at 11:07am — No Comments

Top Ten Blogs And News For Auto Dealers: September 1 – 7

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on…

Continue

Added by Stephen Jackson on September 7, 2012 at 3:41pm — No Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service