November 2012 Blog Posts (193)

Automotive Marketing in Social Video Report: "Huge Opportunity for Auto Dealers"

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). It didn't take long for…

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Added by MANNY LUNA on November 6, 2012 at 2:17pm — 1 Comment

From the NCM Institute Blog: Dealerships Can’t Hide Shady Sales Practices from Snitchers

Today I'm pleased to introduce Rebecca Chernek of Chernek Consulting (CCI) as NCMi’s newest Up To Speed Guest Expert. Rebecca specializes in Finance & Insurance training to Automotive, RV, Powersport and Marine dealers nationwide. With an impressive automotive retail background spanning over 25+ years, Rebecca has hands-on, proven experience in automotive retail including sales, director of finance and general management. She…

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Added by Garry House on November 6, 2012 at 9:29am — 1 Comment

SilkRoad Study: Social Media and The Workplace

How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time…

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Added by Timothy Martell on November 6, 2012 at 8:30am — 7 Comments

Social Media Reputation: Building Your Dealership Power Accounts

This is Part 3 in a 5 part series. Read Part 2 here.

By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…

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Added by JD Rucker on November 6, 2012 at 7:30am — No Comments

Beware of Techniques that are too Proprietary to be Shared

There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…

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Added by JD Rucker on November 6, 2012 at 4:58am — No Comments

How To Sell More Cars With Windows 8

This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the "urgency"…

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Added by Michael Cirillo on November 5, 2012 at 5:30pm — 2 Comments

Happy 5th Anniversary, ActivEngage!

Happy Anniversary!

Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the…

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Added by Stephen Jackson on November 5, 2012 at 5:00pm — No Comments

Cliff Notes Training on Digital and Social Media for Dealers - AIP Starts November 7th

I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially.  The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.

 

Executives need to be able to have productive conversations with vendor partners which in turn will allow…

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Added by Brian Pasch on November 5, 2012 at 4:12pm — No Comments

Increasing Your Income Immediately

Managers and Advisors will find great tips and tricks for goal planning and increasing sales by watching this video

Added by Jeff Cowan on November 5, 2012 at 2:00pm — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2012

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

 

 

Salt Lake City, Utah – November 5, 2012DrivingSales today announced the winners of the…

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Added by Crystal Hartwell on November 5, 2012 at 9:40am — No Comments

Should You Schedule Your Social Media Posts?

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity…

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Added by Timothy Martell on November 5, 2012 at 8:30am — No Comments

Facebook is Making Free Marketing on Pages Less Powerful

Facebook Angle

In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…

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Added by JD Rucker on November 5, 2012 at 3:11am — No Comments

Negative Online Reviews Should Be Your Best PR Tool

Upset Customer

The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest…

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Added by JD Rucker on November 4, 2012 at 2:06am — No Comments

If you’re looking for more traffic, STOP!

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

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Added by MANNY LUNA on November 4, 2012 at 1:21am — No Comments

Is your dealer afraid of technology or just given bad information?

Everyone knows that text messaging is the #1 way that people communicate and it's easy to understand why since text messaging is so simple. While it sounds enticing to get a text message campaign started, it's extremely important to make sure that your doing it correctly for two reasons.
First and foremost, thou want to create a quality experience…
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Added by Mathew Koenig on November 3, 2012 at 6:54pm — No Comments

Carfax

I stopped using Carfax years ago and will never go back.

Added by Dan Ladd on November 3, 2012 at 12:57pm — No Comments

Automotive Content that People Will Like: An Example of a Sharable Post

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:

  • Money Pages - These are the pages that are designed to generate leads.…
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Added by JD Rucker on November 2, 2012 at 11:37pm — No Comments

Is Your Sales Career Insured?

Are you in good hands? Sounds so cliche, but it stands to question, whose hands are you in anyway? Is your month cradled in the hands of Lady Luck-gambling on a good month; or are you fixated on grabbing the reigns and taking control of your career?  Your mom was right, there is safety in numbers. Safeguard your month by insuring it with more than enough…

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Added by Marsh Buice on November 2, 2012 at 10:35pm — No Comments

Automotive Internet Sales Coordinator (BDC Rep) Makes 201 Appts. 134 Shows & 76 DELIVERIES!

I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!

And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!

I have been in Automotive Internet Sales for almost 14 years…

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Added by Sean V. Bradley on November 2, 2012 at 1:30pm — 3 Comments

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