Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). It didn't take long for…
Added by MANNY LUNA on November 6, 2012 at 2:17pm — 1 Comment
Today I'm pleased to introduce Rebecca Chernek of Chernek Consulting (CCI) as NCMi’s newest Up To Speed Guest Expert. Rebecca specializes in Finance & Insurance training to Automotive, RV, Powersport and Marine dealers nationwide. With an impressive automotive retail background spanning over 25+ years, Rebecca has hands-on, proven experience in automotive retail including sales, director of finance and general management. She… |
Added by Garry House on November 6, 2012 at 9:29am — 1 Comment
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time…
ContinueAdded by Timothy Martell on November 6, 2012 at 8:30am — 7 Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…
ContinueAdded by JD Rucker on November 6, 2012 at 7:30am — No Comments
There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…
ContinueAdded by JD Rucker on November 6, 2012 at 4:58am — No Comments
This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the "urgency"…
ContinueAdded by Michael Cirillo on November 5, 2012 at 5:30pm — 2 Comments
Happy Anniversary!
Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the…
ContinueAdded by Stephen Jackson on November 5, 2012 at 5:00pm — No Comments
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow…
ContinueAdded by Brian Pasch on November 5, 2012 at 4:12pm — No Comments
Managers and Advisors will find great tips and tricks for goal planning and increasing sales by watching this video
Added by Jeff Cowan on November 5, 2012 at 2:00pm — No Comments
cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award
Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…
ContinueAdded by Crystal Hartwell on November 5, 2012 at 9:40am — No Comments
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity…
ContinueAdded by Timothy Martell on November 5, 2012 at 8:30am — No Comments
In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…
ContinueAdded by JD Rucker on November 5, 2012 at 3:11am — No Comments
The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest…
ContinueAdded by JD Rucker on November 4, 2012 at 2:06am — No Comments
“How can I get more traffic?” is one of the MAIN questions people ask me.
But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.
Looking for “traffic” is a HUGE mistake.
Why?
Keep reading.
Traffic makes us focus on the raw numbers, but…
ContinueAdded by MANNY LUNA on November 4, 2012 at 1:21am — No Comments
Added by Mathew Koenig on November 3, 2012 at 6:54pm — No Comments
I stopped using Carfax years ago and will never go back.
Added by Dan Ladd on November 3, 2012 at 12:57pm — No Comments
Added by David Ruggles on November 3, 2012 at 3:21am — 2 Comments
For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:
Added by JD Rucker on November 2, 2012 at 11:37pm — No Comments
Are you in good hands? Sounds so cliche, but it stands to question, whose hands are you in anyway? Is your month cradled in the hands of Lady Luck-gambling on a good month; or are you fixated on grabbing the reigns and taking control of your career? Your mom was right, there is safety in numbers. Safeguard your month by insuring it with more than enough…
ContinueAdded by Marsh Buice on November 2, 2012 at 10:35pm — No Comments
I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!
And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!
I have been in Automotive Internet Sales for almost 14 years…
Added by Sean V. Bradley on November 2, 2012 at 1:30pm — 3 Comments
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