1. Lack of Customers in your Service Drive...The Right Customers
2. Too Many Late Model Recall Units
3. Declining Dollars per RO
4. Too Many "Waiters"
5. Service Retention Rates of 30% or Less
6. Continued Customer Defection
7. Too Many In-bound Customer Phone Calls Inquiring about Vehicle Status
8. Too Few Aged Recall Units (3-7 Years)
9. Minimal Success with the Sales of Additional Service Recommendations (ASRs)...20-30% is…

Whether you're a guy or a girl, officially all motorists must have an insurance protection for his or her car. You can find several car insurance companies offering insurance. Usually, the charges of car insurance depend on variables like ratings and age. Some businesses might also examine how frequently his automobile is used by an individual. A fulltime student with good scores is not unlikely to get an automobile insurance at prices that are…

For most of us, we only think about car Maintenance when something breaks or starts making a funny sound. Most of the time, these issues can be avoided by caring for your vehicle. The changing of the seasons put a unique stress on certain components that can cause your transportation to malfunction. The Summer and Winter seasons are especially hard on various systems. Luckily we have a small check list for the upcoming…

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

Consumers increasingly conduct their research online during their car shopping…

One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with signs, while still continuing to sell them.

In June of…

Last time, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!

Women & Reviews: A Closer Look…

For the first time auto dealers can have total certainty how many vehicles AdWords sells

Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution into Google AdWords. The integration includes its proprietary…

Transparency

In an era where transparency is the cornerstone of any successful digital marketing campaign, the opaque tactics used by car dealers to convert Internet leads into appointments astonish me.

Mystery Shop 100 Dealers

In order to better understand of our industries lead conversion culture, my team and I mystery shopped 100 randomly selected dealerships from across the country and compared the results.

Best Price

We went to…

If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. 

On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.…

This Week in Social Media

News for the Week of November 7

Twitter Beefs Up Customer Service Efforts

Twitter announced they have added two new features to Direct Messages:…

http://www.Facebook.com/SeanVBradley ;

Facebook LIVE Dealer Synergy "Power Hour" Contest at RK Chevrolet Kia Subaru

Tune in at 1:15 Eastern, I am at RK Chevrolet Subaru and KIA. I will be going LIVE with a …

On December 1st the Fair Labor Standards Act (FLSA) goes into effect. Most dealers have by now identified employees that make less than $47,476 and therefore will be eligible for overtime pay. And most dealers have already decided how they will stay compliant, whether it's raising base salaries, converting…

“I want you to create Uber clone for me! How much does it cost to develop a taxi app?” - oh God! The world got crazy about Uber. Everyone wants to be 'Ultimate, best'. For you, our uber-people, we itemized your taxi madness. Don't forget to brake in time once you are driving fast!

http://erminesoft.com/how-much-does-it-cost-to-develop-a-taxi-app-like-uber/

As Henry Ford stated, “If I had asked people what they wanted, they would have said faster horses.”

Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of course we don’t. We can’t actually know until they end up…

Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about.  Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…

CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.

In terms of communication, today’s world is filled with noise. So…

Albany, N.Y. – November 7th, 2016 –

Auto/Mate Dealership Systems has been recognized as one of the 36 “Best Places to Work” in New York State’s Capital region by the Albany Business…

The 2016 Porsche Boxster is all amazing coming loaded with incredible features. Right from price down to extra trims, the new model can rest you with satisfying driving experiences. Based on expert reviews and specifics, it’s possible to have a car that’s faster in a straight line.



Boxster presents a wonderful combination of sharp handling and spacious, snug, and luxurious interior that makes it a fantastic car for commuting. You will certainly enjoy the…

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…