Case studies show visitor to lead conversions triple for one dealership using Gubagoo and jumping over 1500% for another -- and all at a cost per lead/sale at a fraction of traditional media

New Orleans, LA – January 26, 2014 – Dealerships using Gubagoo’s revolutionary behavioral engagement and scoring technologies for automotive websites are experiencing dramatic increases in visitor to lead…

Data indicates dealerships need to re-think their paid traffic spend.

New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key findings at the 2014 National Automobile Dealers Association Conference from a national Dealer Tracking Study comparing Google AdWords’ campaigns against a new search strategy: Deep…

 With Gubatel, Gubagoo becomes first intelligent chat-OR-call ‘Total Communications’ platform for dealership websites

Provides call agents with transparent window into which vehicles and/or services the caller is interested in; agents can discuss, display and email offers specific to their needs in real-time

New Orleans, LA – January 25, 2014 – At the National…

 First technology to bring real, approved financing terms to the FRONT of the sales process, whether consumers are shopping at auto websites or in-dealership

Creates dramatic dealership efficiencies by cutting the transaction process from hours to minutes; a turn-key solution that ensures dealerships would be in total compliance with proposed CFPB regulations

New…

Robust car and truck sales driving purchasing trends: average dealership analyzed sold accessories to over 50% of customers and generated 52.4% average gross profit margin

New Orleans, LA – January 25, 2014 - AddOnAuto (AOA) today released its annual Auto Accessories Trend Report that analyzes 2013 accessories sales data from dealerships across…

VinSolutions, the marketplace leader and developer of Internet-based customer relationship management (CRM) and internet lead management (ILM) for the automotive industry, and Xtime, the leading retention solution for automotive manufacturers and service departments, today announced a new partnership. This partnership will enable dealers to have an enhanced service CRM experience by utilizing both the VinSolutions CRM platform and the Xtime retention solution to enable call centers, service…

BREAKING NEWS: JUSTIN BIEBER HAS BEEN ARRESTED FOR - Just kidding, no one cares. Let’s talk about the stories that matter. You might not have had time to catch the top new posts this week - so ActivEngage saved them for you. This week, Netflix bares its teeth at Internet service providers, a deep space probe speaks to Earthlings, and new crash test data which shows smaller isn’t safer.

10. …

CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

PALM HARBOR, Fla. - Jan. 24, 2014 -  CarChat24 - 24/7 Fully Staffed Chat & Advanced Dealer Chat Software is the recipient of a “Top Rated” Chat…

Awards recognize dealer satisfaction with products / services in 14 categories; presented at special ceremony in conjunction with the 2014 NADA Convention  

New Orleans, LA – January 24th, 2014 – The fifth annual DrivingSales Dealer Satisfaction Awards were presented at a special ceremony today in conjunction with the 2014 National Automobile Dealers…

DMEautomotive survey reveals that online search is the #1 way first-time consumers select dealership service departments – trumping ‘drive-bys’ and personal recommendations

Under-35 consumers’ service provider selection guided by search, online reviews, store websites, digital ads, email offers, video, mobile mapping and daily deals at remarkably higher rates

• Internet/mobile…

Integration provides customer retention software users additional revenue opportunities

Chapel Hill, NC, January 24, 2014: 3 Birds, the automotive industry’s only customer demand and retention platform, has strategically aligned with ActivEngage Inc., the most trusted brand in automotive live chat, to provide an additional channel of transparency between dealerships and their fixed operations customers.

3 Birds…

Over 50% of your customers are smartphone users. This makes mobile a topic worth the attention of every dealer.  Just about every expert will agree that all businesses must have a strong Mobile Marketing strategy.  Such a strategy involves making nominal changes to your marketing plan to include mobile as a method to reach out to new customers and keep in touch with existing ones.

There is a lot to take into consideration when discussing Mobile. By now your business should…

New eBook illustrates importance of mobile adoption – a channel that has grown at twice the rate of the Internet! – Provides auto dealers a colorful, easy-to-grasp guide to mobile marketing complete with specific step-by-step actions dealers can take today to get more out of mobile

New Orleans, LA –January 23, 2014 – DMEautomotive (DMEa), the leader in science-based,…

Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the various vendors around the industry.

It's not just for…

I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at.  It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us to watch VCR tapes on sales training for the next 2 days. …

ActivEngage’s good friend Jeff Kershner wrote a DealerRefresh post way back in 2008 called The ROI of an NADA Booth Model. Hilarious and creative, the blog is half mathematical formula for determining your “booth model conversion ratio” and half love note to a vAuto model named Andrea. We love Jeff’s style.

But with NADA right around the corner, it might…

We've all seen and heard statistics regarding the connection between customer retention and a company's profitability. Here are some examples:

1) It's 6-7 times more expensive to acquire a new customer than to keep an old one - White House Office of Consumer Affairs

2) 89% of customers have stopped doing business with a company because…

Boca Raton, FL, January 22, 2014  Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.

Charter Media is looking to Car-Mercial to provide…