Texting Do’s and Don’ts at Your Dealership
What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people around will freeze and make an instinctual grab for their iPhones.
We’ve all been trained to react to it. That’s why texting is…
ContinueAdded by Billy Reynolds on April 21, 2021 at 9:52am — 1 Comment
Update to CDC Guidelines Causes Auto Dealers to Re-evaluate Vehicle Sanitizing
Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…
Added by Sean Reyes on April 20, 2021 at 11:48am — No Comments
PURECARS BECOMES CERTIFIED AS A KIA CANADA DIGITAL ADVERTISING PARTNER
Partnership Becomes PureCars’ 17th OEM Certification; Business Intelligence Digital Advertising Tools Help Dealers Lower Cost Per Sale
ATLANTA – (April 20, 2021) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has become certified as a Kia Canada Digital…
ContinueAdded by John Sternal on April 20, 2021 at 10:52am — No Comments
CULA Expands Into Texas, Powers InTouch Credit Union Leasing Program
InTouch Credit Union follows success of vehicle leasing program in Michigan with new Texas offering
San Diego, CA – April 20, 2021 – Credit Union Leasing of America (CULA) now offers vehicle leasing services in Texas through its partnership with InTouch Credit Union (ITCU). ITCU began offering leasing in its home state of Texas in the first quarter of 2021, closing…
ContinueAdded by Crystal Hartwell on April 20, 2021 at 10:23am — No Comments
As a car dealership leader, you know that more selling activities lead to more sales, but run-of-the-mill bonus programs and contests can seem trite and boring. People appreciate and enjoy new and different.
If you’re looking for some interesting incentives to motivate your sales team, check out eight of the most popular things I’ve implemented and seen done to spark interest in all kinds of teams. Sometimes the…
ContinueAdded by Kintz Group on April 20, 2021 at 9:27am — No Comments
APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates
CINCINNATI, OHIO (April 19, 2021) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April. Many lease payments are holding steady from March to April. Compact cars, full-size cars and large pickup…
ContinueAdded by John Sternal on April 19, 2021 at 5:07pm — No Comments
Boosting Used Car Selling Efficiency for Kenwood Dealer Group
By dialing in time-to-line metrics, Kings Toyota Gets Cars Retail-Ready in Half the Time
Transparency, manageable performance metrics and accountability improve used car efficiency
Kenwood Dealer Group consists of 15 dealerships in the Cincinnati, Ohio market. Dan Kommeth, who joined in early 2020…
ContinueAdded by Jim Leman on April 19, 2021 at 3:29pm — No Comments
3 Tax Strategies to Maximize Reinsurance Profits Now
Historically, dealer participation programs (DPPs), or “reinsurance” programs as they are generically referred to, executed with appropriate substance, sustain favorable tax treatment both at a company and a shareholder level. With the 2020 tax filing season underway, now is the perfect time to think about and plan for looming tax policy changes that might have impact on your current reinsurance structure in coming years.
Regardless of whether you are currently…
ContinueAdded by Dave DeCredico on April 19, 2021 at 11:44am — No Comments
Ohhh the dreaded transferred call. There are many times in business that streamlining a process is the best for the business and for the customer. But there are sometimes it is just not the case.
This is where the separation of Parts and Service comes in. I have mentioned how the parts department is its own animal in other posts, but I need to really drive it home here. The parts department is like a dictionary for everything brand “X” is. There are so many moving pieces and…
ContinueAdded by Justine Picciotti on April 17, 2021 at 9:45am — 1 Comment
The COVID-19 has a huge impact on the prices and supply of used car. In September 2020, the prices of the used car were almost 30% higher than the same month in the last year, 2019. It was also 3.8 % higher than the previous month of the same year, August. So, it is the best time for the sellers to sell their used cars. However, we must determine the cause of the incredible increase in the prices to understand the equation properly.
Here are a few reasons that highlight the reason the…
ContinueAdded by Asad Shoaib on April 16, 2021 at 10:30pm — No Comments
Dealers Continuing to Improve Key Metrics Using Recon Software
PALO ALTO, CA, April 16, 2021 – Rapid Recon today released its latest update on dealers’ progress toward improving their key reconditioning performance metrics.
From May 2020 through March 2021, users of this speed-to-sale software reduced their Average Days in Recon (ADR) performance by 25% and their Time to…
ContinueAdded by Jim Leman on April 16, 2021 at 9:28am — No Comments
4 Tips for a Multichannel Marketing Strategy
Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues gain steam.
According to the…
ContinueAdded by Damon Sefa on April 15, 2021 at 1:50pm — No Comments
SWAPALEASE.COM RELEASES LATEST FIGURES ON LEASE CREDIT APPROVALS SHOWING ANOTHER SLIGHT INCREASE FOR MARCH
Lease Credit Approvals Reached 72.9% in March; Up Slightly from 70.8% in February
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in March. The approval rate is a slight increase from the 70.8% approval mark in…
ContinueAdded by John Sternal on April 14, 2021 at 12:24pm — No Comments
Lehighton, PA, April 14, 2021 — Dealer World, a full-service advertising agency for franchise and independent car dealers, today announced that well-known automotive industry veteran…
Added by DealerELITE on April 14, 2021 at 10:22am — 2 Comments
DMS Negotiations Tips & Tricks
You just paid another huge DMS bill, or you heard about a great new system from your 20 Group, or you want better support. There are a myriad of reasons dealers decide to switch DMS providers. Whatever the reason, it’s a major decision because your DMS touches every aspect of your business.
I get it. I’ve been a Controller during a DMS switch and it’s a decision no one should hurry or take lightly. No matter what, it will disrupt your business and challenge your team. Yet, if…
ContinueAdded by Travis Peterson on April 14, 2021 at 9:08am — No Comments
Insight for Used Car Success in Turbulent Times
Listen to an informative podcast with used car dealer and consultant Ed French and the role that efficient vehicle reconditioning should play to help dealers meet demand.
Turbulent Times with Preowned…
ContinueAdded by Jim Leman on April 13, 2021 at 4:20pm — No Comments
CARS Appoints Jenell Ross to Board of Directors
Auto industry veteran with strong connection to dealership communities
CHICAGO, April 13, 2021 – Cars.com Inc. (NYSE: CARS) (“CARS” or the “Company”), a leading digital automotive marketplace and solutions provider, today announced the appointment of Jenell Ross as a member of its Board of Directors.
Ross is an auto industry veteran, with 28 years of experience, and was recently named one of…
ContinueAdded by Allison Phelps on April 13, 2021 at 12:30pm — No Comments
The Fatal Mistake of Relying on Manual BDC Processes
Marketing and lead generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales as much as 33 percent, according to an article in the Harvard Business Review.
Chalk those results up to the fact that automation allows BDC agents to make more calls in less time, send targeted campaigns to thousands of recipients in seconds, easily access…
ContinueAdded by JoAnn Bedenbaugh on April 13, 2021 at 8:52am — No Comments
Is one of your goals to make your website traffic count?
Aggressive distribution and promotion of your inventory to many in market auto shoppers is paramount to increasing your sales.
Boosting your website traffic alone will not garner the results which you desire.
Visitors that look at Vehicle Description Pages (VDPs) are in market shoppers. The better experience they have - the more cars you will definitely sell.
Spending…
ContinueAdded by Lois Burak on April 12, 2021 at 8:54pm — No Comments
SWAPALEASE.COM LAUNCHES LEASE SWAP PROGRAM FOR USED AND CERTIFIED PRE-OWNED LEASE DEALS
More Manufacturers Are Launching Used Lease Pilot Programs
Swapalease.com, the nation’s largest car lease marketplace, announced today it has launched a Used Lease Swap program that makes it easier for drivers of used leases to exit their lease contract by finding someone else to take over the remaining portion…
ContinueAdded by John Sternal on April 12, 2021 at 11:17am — No Comments
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