Today's Up To Speed article is contributed by Dave Anderson, president of Dave Anderson's Learn to Lead, an international sales and leadership training and consulting company. Prior to beginning Learn To Lead, Dave enjoyed an extensive and successful career in the automotive retail industry

Self-esteem is defined by the dictionary as: a realistic respect for or…

There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities…

There are seven steps to make immediate change. These steps can be used to quickly increase sales by a more significant amount than you have ever experienced.

Step 1: Change the Environment

The military uses boot camp. Baseball has spring training. Football has training camp. The easiest way to bring about rapid change is to change environment. When you change environment, you change behavior. People tend to hold onto limiting beliefs and behaviors as long as they stay…

ALBANY, N.Y. – January 30, 2013 - BOOTH #333 NADA – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with 700Credit, the automotive industry’s leading provider of consumer credit reporting and compliance products. Auto dealerships using AMPS now have complete, seamless access to 700Credit’s web-based…

Growing up, my sister would call me a dummy. As much as I cringe to admit this, she was right. I am a dummy…..a crash test dummy!

In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars and sustained…

A doctor entered the hospital in hurry after being called in for an urgent surgery. He answered the call asap, changed his clothes & went directly to the surgery block. He found the boy’s father pacing in the hall waiting for the doctor. 



On seeing him, the dad yelled:…

My first week in the business my sales manager handed me a 12-pack of cassette tapes from Jackie B. Cooper. Those fundamentals ring as true today as 30 years ago or whenever he made them. This message is priceless AND timeless. Enjoy!

 …

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not harmed.

Today,…

By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they…

Training and Attitude Are the Keys to a Smoothly-Run BHPH Operation

When it comes to proper utilization of a CRM solution for dealerships, it must be accepted that every dealership has a unique customer base.  Unfortunately, in many cases, dealerships are unable to customize a CRM in order to pursue and reach their own unique customer base most effectively.  The reason for this in almost all cases is lack of training.  The advantage of having proper training on the full capabilities of a CRM system for dealerships is simple.  It leads to increased…

The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It doesn't…

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Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…

In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…

When you make advertising decisions as a manager or an owner of a dealership, I am certain you have felt a few of these things before.  You probably wonder if you are making a "good buy" or maybe you wonder if there is anything else you could spend your budgeted money on.  If you are the owner and have managers making the decision,  I know you are wondering…

Have a client looking for a Service Manager with Toyota or Honda experience in the Kansas City area.  If you know of someone please shoot me an email to: chuck@impactgroupcrm.com.  Class dealership.  Current Manager is retiring after 30 years.

Starting the new model offensive at the group’s official Retailers in Bishop’s Stortford, Hertford and Stevenage is the new A-Class. Available for test drives now and appealing to an unprecedented cross section of drivers, the new A-Class is one of the most talked about new cars and is destined to be the star of its segment.

With a sleek, coupé-like stance and class-leading aerodynamics, the dynamic …

5 Minute Vehicle Appraisal

Your trade is probably the most negotiating leverage you have when you go to buy a car. Most car deals are made or broken from the value of your trade, so knowing what your car is worth is the most important thing you should know before you head to buy your new car.  A lot of people get into heated arguments over their trade from what they…