All Blog Posts (12,570)

What Auto Dealers Can Learn from Automotive Super Bowl Ads

The New York Giants denied the New England Patriots a Super Bowl ring again. With this familiar, trivial news out of the way, let’s talk about the important stuff – the commercials.

At around $3.5 million per advertisement, companies spent mountains of cash for 30 seconds of Super Bowl airtime. As expected, auto…

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Added by Stephen Jackson on February 8, 2012 at 11:14am — No Comments

Missed Opportunities

How much money do we let slip through our fingers by not insisting on a "front end" sales process for the service drive? We know customers that service in our stores will more likely than not shop for a new/used car at the servicing dealer. Are the service drive and the sales department battling each other or working with each other? Both play a vital role in customer retention and dealership profitability, but somehow the service drive customer doesn't get the same attention by the front…

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Added by ross bauer on February 8, 2012 at 9:40am — 1 Comment

Automotive Dealer Data Access - Data Fields, Lock'm Down - DTG Digital Efficiency

The Data War is raging.

Automotive dealers are becoming more enlightened daily as they are being exposed at NADA and through forums such as DealerElite to the very serious matter of consumer and dealer data leakage. By data leakage, I am referring to the unrestricted polling or scraping of their dealership DMS (computer systems) by vendors providing software "solutions" that are suppose to be helping dealers organize and maximize sales. Typically, these vendors have inserted…

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Added by David T. Gould on February 8, 2012 at 12:00am — 8 Comments

PCG Spotlight Award: Best of NADA Show Goes To Dealer.com

The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall.  The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman.  The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.

 

At the NADA Convention I take time…

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Added by Brian Pasch on February 7, 2012 at 10:00pm — 1 Comment

Be Back Mobile App Wins PCG Spotlight Award at 2012 NADA Convention

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG SpotLight Award winners even more challenging.

 

This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.

 

Dominion Be Back…

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Added by Brian Pasch on February 7, 2012 at 9:29pm — No Comments

Have you Considered Reviewing Yelp?

I knew there were a lot of unhappy Yelp business owners, but I wasn't quite sure how many. Seems there is a decent bunch willing to complain about it. It looks like similar issues cross industry lines when it comes to disappearing reviews, accusations of false negative reviews, review shuffling, algo filter a joke, and more. Makes for some entertaining reading and…

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Added by Scott Falcone on February 7, 2012 at 7:31pm — No Comments

Learn to Love What Women Want!

Is Selling Service to Women Really Different?

Statistics show that over  65% of the clients coming in for service on most drives are women. They will tell you they want to be treated the same as your male clients but this simply isn't…

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Added by Sally Whitesell on February 7, 2012 at 4:30pm — 13 Comments

How Cookie Cutter Websites Are a "Thing" From the Past - One Company Steps Out the Shadow

This one is a huge game changer. Too long did you hear left and right that Cobalt's website design was antique and close to a cookie cutter design (even so you could still configure a website of their in 1700+ different ways - but only a few knew). With the new "FLEX WEBSITE" design the dealer, eCommerce Director or webmaster will be in charge on how he wants to see his virtual store, and how she/he can differentiate the dealer website from the competition.…

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Added by V.J. on February 7, 2012 at 12:50pm — No Comments

Jerry Thibeau of Phone Ninjas finds the TrueCar Booth at NADA: Video!

Added by Elise Kephart on February 7, 2012 at 2:55am — No Comments

Set Your Sales Goals

          

I once heard a quote,” Until you commit your goals to paper, you have intentions that are…

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Added by Noel Walsh on February 6, 2012 at 1:00pm — No Comments

Citroen Arrives At Quest Motor Group Braintree Essex UK.

QUEST MOTOR GROUP IS DELIGHTED TO REVEAL DETAILS OF THEIR SECOND CITROEN DEALERSHIP LOCATED AT BRAINTREE. OUR NEW SHOWROOM BRINGS CITROEN'S ETHOS OF CREATIVE TECHNOLOGIE AND EXCITING VEHICLE RANGE TO THE BRAINTREE AREA COVERING CHELMSFORD AND THE NORTH OF THE COUNTY.

citroen dealer essex

Scroll across the photo to reveal our state of the art Citroen Dealer Essex Braintree On Tuesday 2nd April 2012, Quest Motor Group will cut…

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Added by David on February 6, 2012 at 10:18am — No Comments

BREAKING NEWS - NADA Ford Dealer Meeting Summary

Summary NADA Ford Franchise Dealer meeting

February 5, 2012




  • Average Ford Dealer Net Profit in 2011 was $642,000
    • Up 34 percent from 2010…
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Added by DealerELITE on February 5, 2012 at 4:00pm — 7 Comments

Taking Your Production To Another Level!!!

We all want to have a better opportunity to take care of ourselves and our needs in life. Where do we start? How do we get the ball rolling? First and foremost, we need to be honest with ourselves. We need to write down, what we want, why we want it and what we are willing to do to accomplish our goals. This must be everywhere you go for 90 days. I mean…

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Added by Tony Provost on February 4, 2012 at 12:35pm — 5 Comments

AOA Auto Accessories 2012 Trend Report: Protection Products Gain Momentum as Consumers Hold Vehicles for Longer

Auto dealers continued to generate profits from accessories sales in 2011; average dealership generated over $260,000 for the year, with 45% average gross profit margin

 

Las Vegas, Feb. 4, 2012-- izmocars (www.izmocars.com) today released its annual AOA Auto Accessories Trend Report in conjunction with the 2012…

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Added by Crystal Hartwell on February 4, 2012 at 10:13am — No Comments

“Evaluate and Fix your Broken Internet Process NOW!”

NextGen Professional Automotive Sales and Service, is more than just making certain technologies available.  Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality but gives the customer the “I gotta guy” feeling.  The biggest buzz that I have heard in…

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Added by Glynn Rodean on February 4, 2012 at 9:06am — No Comments

New Study on the U.S. Automotive Service Market Topples Key Industry Myths

DMEautomotive's "The Changing Service Loyalty Landscape" Reveals:

 

- Independent Shops Aren't Dealerships' Biggest Threat, Aftermarket Chains Are

 

- Dealer Loyalists Aren't the Highest-Value Service Customers

LAS VEGAS, Feb. 4, 2012 --  DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today released key findings at the 2012 NADA Convention from its forthcoming white paper, "The Changing Service…

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Added by Crystal Hartwell on February 4, 2012 at 8:00am — No Comments

It's all about the three 'L's!

This Friday's social media tip comes from the old expression......



"It's all about the 3 L's: Location, Location, Location."



The real estate industry has used this expression for eons as a way of putting a value on a piece of property. "Prime real estate" is dependent largely upon where it is located, and the kind of person who buys it is…

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Added by AutoSTARR on February 3, 2012 at 5:17pm — No Comments

DealerOn, Inc. Receives DrivingSales Dealer Satisfaction Award

DealerOn Inc. is the recipient of a “Top Rated” Websites award in the third annual DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo.

"What makes this award so meaningful is that it literally comes from our customers—our partners," said Ali Amirrezvani, CEO and Co-Founder of DealerOn.  "At DealerOn, every single employee knows…

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Added by Ali Amirrezvani on February 3, 2012 at 1:45pm — No Comments

From the NCM Institute Blog: Win Big in Your Dealership with Scorekeeping and Scoreboarding

Sometime in your automotive management career, I’m sure that you’ve all been asked, “How do you know whether you’re winning or losing without a scorecard?” Scorekeeping and scoreboarding is a discipline that falls within each of the following major Elements of Effective Accountability Managementas discussed in previous blog posts:

  • Plan your Work and Work Your Plan!

  • Clearly Define and Communicate Your Expectations!

  • Measure What You…

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Added by Garry House on February 3, 2012 at 12:31pm — No Comments

CarFinance Expands Dealer Services with Profitable, Ready-to-Buy Customers

 Referrals from CarFinance.com ensure dealer profits, with LTV ratios of up to 120%, and up to $2,000 for back-end products

 

Irvine, CA, February 3rd, 2012CarFinance Capital LLC, a specialized provider of non-prime financing for auto dealers, today announced that it has expanded its dealership services to provide incremental customer referrals from…

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Added by Crystal Hartwell on February 3, 2012 at 12:24pm — No Comments

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