For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.…

Let’s face the facts, today's car dealers and everyone in our industry is at war. I recommend your dealership register for disaster relief at…

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release additional insights into automotive retail ramifications

Irvine, CA – March 26, 2020 – Kerrigan Advisors, in the wake of the global economic shock caused by the coronavirus disease (COVID-19), has released The Kerrigan Index™ as of March 31, 2020, which is comprised of the seven publicly-traded auto retailers. When taken in context with…

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

 …

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding. 

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: …

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.



Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.



Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the…

...CONNECTING! 

It’s for sitting across from somebody and having a great conversation. You see, closing IS important, but it’s not everything. The closing signifies an end to a relationship, and that’s not what we’re trying to do. Is it? 

The key to massive success is not just building the…

https://www.cbtnews.com/daily-automotive-newscast-march25-2020/

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.



You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient…

During this unprecedented time, we all need to focus on keeping the machine going and to do that with people in a widespread panic over CoVid-19 it's more vital than ever to show our humanity towards one another. Once industry resumes as what will be the new normal, your clients and customers will remember who showed empathy and compassion when they were hurting, panicked, or freaking out about an invisible threat.

I've gotten the most genuine short conversations and even a few…

Ah, broadcasts. Delivered to you across the nation.

Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as we move forward.…

No one knows what the future holds. But you know what you're capable of.…

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?

Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…

Dear Dealer Partner,

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As the impact of COVID-19 is felt from coast to coast and across every facet of the automotive industry, our first priority for you, our valued partner and friend, is to ensure we help you maintain your business now and for the long term. We are asking you to go to the…

Let's put down the remote and pick up a notebook because we have another great KPI Cafe . This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.

If you haven't yet, subscribe today and never miss an insight: …

Good marketing helps people during times of need. #localsearchgroup #marketing…

If you took a driver’s education class, you most likely learned about the basics of driving: keep your eyes on the road, hands should be at 10 and 2, etc. Even though most drivers know better, many give in to the temptation of their cell phone, dashboard controls or voice command systems, ultimately becoming distracted drivers. 

What is Distracted Driving?

So,…

Make the best possible decisions for your business during this uncertain time by taking advantage of LotLinx proprietary data. The LotLinx Market Update is the industry's ultimate and only source for a complete and accurate view of how shopper volume, VDP engagement and sales are tracking for your brand and location.…

59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.