Here are a few scripts that you can implement immediately while speaking with prospects and while working a deal. Merry Christmas & Happy Holidays! 

Customer on the showroom while working a deal:

Customer: We're going to wait until after…

General Motors has named Mary Barra CEO recently. This is big news for anyone involved with the GM brand and the automotive industry for that matter. We want to know the DealerELITE community thoughts on this news!

What are your thoughts regarding GM's new CEO, Mary Barra?

With Mary Barra at the helm, what do you…

Just how important is social media for car dealerships? The short answer is "very!" There is just no getting around the fact that social media plays a pivotal and, some would argue, central place in people’s lives. It seems to run across age and class boundaries to varying extents as well.

A key aspect of your online presence is your social media presence. Ignore your social media presence, and you will be endangering your online presence as a whole and potentially handing your…

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google Penguin broke link-building...

...or at least that's…

Most Of What You Write Won’t Be Read (Well… Almost)

I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.

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I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in future benefits.  For the sales professional, those…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. 

Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…

In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A global survey from November 2013 by Avanade reports…

Listen to this great interview with Chris Saraceno on the Sean Moffett radio show!

Thank you Chris from all of us at The Mofett Company for being part of such a fantastic show! It was fantastic!!

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Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.

Other women honored from various aspects and leadership roles, include:

• Lisa Filippi-Alvarez, @Honda Motor Company
• Valerie Fuller, @FordDirect_com
• Isabelle Helms,…

What’s that thing in the sky, flying around to deliver presents to good little boys and girls? You’re not hearing sleigh bells but the gentle hum of Amazon’s new…

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping point that is breaking down a good chunk of the practices of…

Thankfulness is a Principle

Thankfulness - Aware and appreciative; grateful...then expressing: 

Principle - A basic truth, law, or assumption…a rule or standard

What is the “Power of Gratitude?”

It turns:

1. 1.   Denial into acceptance
2. 2.   Chaos to…

A lot of dealerships think they are saving money by taking a good sales rep and making him/her a manager and not training them . The pay plans have shrunk for managers over the past year as well . The idea of paying people less and expecting more is a bad choice ranging from managers to internet people . 

 A planed sales training meeting  should be done every day . Very few meetings have the hooting , clapping and hollering any more compared to years ago…