The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.
All this change sometimes makes it difficult to…
ContinueAdded by Ujj Nath on February 20, 2018 at 10:10am — No Comments
As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…
ContinueAdded by Steve White on February 20, 2018 at 9:48am — No Comments
People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management reacts and shares that feedback with the employee…
ContinueAdded by Mike Gorun on February 20, 2018 at 9:37am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is more important than ever. Historically in dealerships, service…
ContinueAdded by Scot Eisenfelder on February 19, 2018 at 9:30am — No Comments
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!
The classic definition of marketing typically involves activities such as ads, coupons and direct…
ContinueAdded by sara callahan on February 16, 2018 at 10:17am — No Comments
Added by Wendell Hardy on February 16, 2018 at 9:54am — 1 Comment
January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and the customer signed off on that…
ContinueAdded by Chris Miller on February 15, 2018 at 8:10am — No Comments
Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…
ContinueAdded by Timmy D. James on February 15, 2018 at 7:54am — No Comments
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies and banks send electronic statements and incentivize…
ContinueAdded by Ujj Nath on February 13, 2018 at 9:02am — No Comments
Added by Mike Gorun on February 13, 2018 at 9:02am — No Comments
Added by Scot Eisenfelder on February 12, 2018 at 9:21am — No Comments
Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and…
ContinueAdded by Chris Miller on February 8, 2018 at 9:11am — No Comments
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…
ContinueAdded by Anne Fleming on February 7, 2018 at 1:13pm — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 9:44am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 9:33am — No Comments
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone calls and emails. While these both are useful and should…
ContinueAdded by Ujj Nath on February 6, 2018 at 10:00am — No Comments
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…
ContinueAdded by Mike Gorun on February 6, 2018 at 9:30am — No Comments
“Over the next three years, the biggest trend in our products will be the growth of video.”
-Mark Zuckerberg
If you’ve heard the news, many are…
ContinueAdded by Timmy D. James on February 2, 2018 at 9:57am — No Comments
Added by Chris Miller on January 31, 2018 at 9:16am — 1 Comment
Added by Mike Gorun on January 30, 2018 at 9:22am — No Comments
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