Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota…

A very interesting dynamic occurs when business is good...standards of performance often fall and many managers back away from managing performance. They just let people do what they do and try to keep up with penciling deals and managing inventory. After all...sales and profits are good.  However, when business is not good, then everyone starts to look at ways to…

How To Set Up Your Marketing Like A SuperHero!…

“What’s the Average Closing Percentage for Automotive Leads 30, 60 and 90 Days Old?”

I recently received a variation of this question from a visitor to my free video training website, and given that many automotive managers, salespeople and BDC agents likely have the same question, I…

Internet Marketing – Why Content Matters

Blame Google, a panda and a penguin, and your mother-in-law if you want. But the fact is this...Good Solid Content has become king.

'Panda' became the codeword for the changes in their ranking algorithms by which they ranked sites using texts and…

Mistakes Businesses Make With Internet Marketing

With all the information out there, it is not surprising that people make mistakes when they are trying to put together a marketing plan online. In fact, some people think they're doing the right thing, and feel discouraged when the…

It goes without saying that if a business is going to maximize sales revenues they would need to focus on three key areas of business…the people, the processes and performance.  I call these…essentials.

Having the right people with the right skills and talents is essential.…

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:

Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

A lesson on building your own Digital Network, and getting away from 3rd party vendors!

Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…

Statistics show that many businesses, including many automotive dealerships are functioning at 50-60% of their potential.  And while some reading this may be producing at a higher level, or may not think that is a fair number with regards to their dealership, I would ask...how good is your dealership really? 

You see, it is pretty easy to measure what you did achieve.  It is…

Looking for LONG-TERM motivation for your sales team? You'll find it here! Click For Motivation

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

Some car dealerships require that…

Real-time data delivery improves customer service & retention opportunities for auto dealers 

ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales and service…

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be to keep that customer. It’s not necessarily because the…

The question most pondered by businesses when advertising is perhaps the most important:

“What is my ROI?”

It doesn’t matter whether we’re discussing television ads, radio, 3^rd party leads,

that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that…

As always, prepartion is key. Automation is great too. Both recommended on this video.

Towards the end there is an offer for 20 "no strings attached" FREE videos on how to sell cars.

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

Every year around this time we start to get calls from clients who to realize the targets and related goals they set in place for 2015 are missing one essential element...the HOW they are going to accomplish their goals and projections.…