We've booked our Spring 2-Day Workshop dates and locations!

Learn how to have the highest Sales, Customer Retention, and Survey Scores, plus over 200 word tracks, closes and ways to handle objections will be taught that guarantee that you are a top performer, and much much more.

Give us a call to book your team…

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved the myth wrong. There was a time when people actually believed that the moon was made of cheese. That was disproven with the aid of powerful telescopes. Or how about…

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche German Philosopher…

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…

In the world of selling and service...performance matters.  How long someone has been doing something is not what influences results.  What someone does with what they know is what causes positive results.

Take the golfer who has been playing for 20 years.  How long he has been playing is not an indication of how good he is.   He could be very experienced at doing things in an acceptable and mediocre manner.  Thus, length of experience is not an indication of…

DMDIRECT announces Michael Vahl as Director for Software Design and Technology

Machias Me, December 15, 2014 - Former software designer for ADP joins DMDIRECT.  Michael Vahl has signed on as the technology director for the data mining company.  He is responsible for the platform design as well as adding innovations to the data mining service.  He has assembled a team of…

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

• Are customers shopping your competitors right on your showroom floor?

• Has your dealership become over-run with smart phone engaged consumers, and you…

Question: How much money is sitting in your Dealership Management System (DMS) right now?

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects…

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.

Think about the first contact a customer…

http://autosuccessonline.com/news/blog/625-spotlight-joe-clementi

Dealing with today's informed customers is as challenging as any time in history. Information is readily available as dealerships around the country lean on the Internet to compete for market share.

Third-party Websites acting as consumer advocates continue to compete for the attention of the Web-savvy…

Auto/Mate Dealership Systems is conducting a survey on the usage of mobile tablets in the dealership. How many of you are using mobile tablets in the sales process, in the F&I process and in fixed ops? We would like to find out and we appreciate your input!

We're inviting all auto dealer personnel to participate. Participants who complete the survey will be entered into a random drawing to win a $400 Visa gift card. In less than ten minutes--or the time it takes to finish…

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any…

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of…

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.

That's money left on the table, folks. Email is probably your…

So I have a friend who called me up in late June and asked me for some help.  His daughter, who had graduated college the year before, was having trouble finding a job.  He knew I’m in the automotive industry and wanted to know if there might be an opportunity for his daughter. Knowing Tammy, I was thrilled to think that this bright young woman would have an interest in an industry that I love so much. 

Although her college had been paid for, Tammy, not one to be idle, worked…

https://www.youtube.com/watch?v=4t9b3VAm_pQ

The biggest problem(s) with sales training is the lack of it being implemented in the store. Managers think they don't need it and consequently it is not supported. The video above is evidence of this problem.

Another BIG problem is that the trainer's attempt to pack too much into their programs. The goal of training from the perspective of dealers and GM's is that…

Data Mining has taken a gigantic leap forward this year as www.dmdirectglobal.com announces the latest in technology advances for data mining of previous customers.  DMDirect has engaged top level software designers from ADP and the designer of the site RAPIDLEGAL.com.  This means that in addition to having one of the auto industry's top sales expert coupled with the leaders in software design, they can now offer dealers more…

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 

In an interesting article on…