How much would your professional life improve if the majority of your new customers were trusting and easy to work with? What would you be able to achieve if you could significantly increase the effectiveness of each and every one of the techniques you currently use? And what would you think if I were to tell you that it’s “easy” to accomplish all of this?

Well,…

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.…

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…

Knowing what to do and what not to do, when buying a car can make difference of hundreds or even thousands of dollars over the term of your loan and the life of your vehicle.

Before even setting a foot in dealership, make sure you’ve put yourself in a position to leverage the best deal possible.

Here are five hacks to know before buying your new luxury car:

1-   Identify The Fair Market Value, Average Selling Price And Total Cost of…

One of the hardest things you can do is try and pass your driving test the first time. Even if you have practiced a lot, the test is usually a tough experience for everyone. So before you look to find out driving test options in your area, you should also brush up on some things you should avoid before the test. Here are seven test mistakes to avoid:

1. Rolling Stop

A number of drivers, especially when they start out on the road, think…

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call…

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…

Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe,…

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as…

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled…

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

Esquire Magazine writer Cal Fussman recounted a story about a reporter who had the opportunity to travel with the legendary boxer Muhammad Ali in the prime of his career. Running late and nearly sprinting through the airport to get to the gate in time to catch a flight, Ali looked over to see a woman nervously fumbling to find her camera so that she could snap a…

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by …

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…