A lesson on building your own Digital Network, and getting away from 3rd party vendors!

Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…

• Latest NADA and Urban Science stats said new car dealerships sold approx. 16.5 million new and 9.9 million used (retail) vehicles in 2014

• Consumers bought over 600,000 vehicles from TrueCar dealers in 2014. That means using numbers from above; they were directly or indirectly responsible for only 2.3% of vehicle sales last year from new car dealers.
  
  
• 97.7% of  new and used vehicles sold by new car dealers are NOT sold via TrueCar …
  
  

August 30, 2015 - 2nd Annual Northeast Mustang Meet at Salerno Duane Ford.

Venom Stangz, Stang Magazine and…

Finalists, selected by dealer judges from twenty-eight submissions, will compete for

2015 MVI award at DrivingSales Presidents Club conference

Salt Lake City, UT - March 12, 2015 - DrivingSales today announced the finalists of the 2015 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto…

It's interesting to me that the focus of day-to-day business operations in the dealership cover so many topics. The focus might be on customer satisfaction, parts loyalty programs, repair order performance, and the list could go on forever.

What I find intriguing about this is that many times we lose the focus on the primary concern the customer has that brought them into the dealership.…

One cost-cutting strategy that should be considered by every dealership is to reduce or eliminate overlap in vendor services. Utilizing multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy.

This type of overlap can cost thousands of dollars each month. And, perhaps more importantly, it…

I have just joined dealerelite, and, based on the varying opinions of the benefits of a BDC, decided to share this with all of you rather than just posting my opinions on the different blogs I have read.  Enjoy!

http://www.dealerstrong.com/7-bdc-elements-healthy-dealership/

7 BDC Elements For A Heart Healthy Dealership

Several years ago, when there was a…

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.

Why?

Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.

To help your service and parts get to the…

The All-New Ford F150 for 2015 Features a $50 Snow Prep Package! 

For those smaller jobs, the $50 Snow Prep Package offered by Ford for the 2015 Ford F150 is just enough! …

I will be a speaker at the Automotive Dealer Subprime Sales Success workshop on April 7-8th in Atlanta, Georgia. I will be speaking about F&I compliance and class action litigation issues (spot delivery, acquisition fees, deferred down payments, credit discrimination, adverse action, recontracting-backdating, among others) as well as auto dealer liability insurance coverage (or non-coverage) for consumer protection, consumer credit and consumer privacy litigation under the Truth in…

With all the discussion about the Consumer Financial Protection Bureau advocating the end of the so-called dealer reserve, I decided to post a series of articles outlining the auto dealer-arranged financing process supplemented by some of the cases I handled on behalf of auto dealerships.

Congress created the Consumer Financial Protection…

Could this checklist may have been made in 1998 or 2004 or 2015? Consistent high-level, best practices have remained the same!

Manny Luna

CEO VL Digital…

http://www.InternetSales20Group.com 856-546-2440
Jim Ziegler Shares The Secret To Success In The Automotive Sales Industry At The Internet Sales 20 Group...

Statistics show that many businesses, including many automotive dealerships are functioning at 50-60% of their potential.  And while some reading this may be producing at a higher level, or may not think that is a fair number with regards to their dealership, I would ask...how good is your dealership really? 

You see, it is pretty easy to measure what you did achieve.  It is…

• Are you missing phone calls from potential customers?
• Do you want to make a big difference in your sales every month?
• Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…

Route 18 Jeep in East Brunswick is hosting a Blood Drive along with the Central Jersey Blood Center!

Come support the Central Jersey Blood Center on April 4, 2015 by making a blood donation. Be sure to visit the link below to make your blood donation appointment at RT18 Jeep in East Brunswick,…

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's services can buy a car without…

Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.



This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right…

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…