Hello Dealer Elite Members,

I hope you had a wonderful weekend! I as always have been doing a lot of reading, thinking and spending time trying to solve the major problems in the Automotive industry today!

One of the most common and largest problems that I see on a daily basis in addition to "Poor Customer Service" at Automotive Dealerships is their…

Aristotle wrote, “We are what we repeatedly do, excellence then is not an act, but a habit.” In the world of sales, everything counts; what you do daily determines what you cash monthly. Each month, selling requires a mixture of both speed and endurance-your month is determined not only by how fast you can get “on the board” (i.e. your first sale),…

http://www.dealersynergy.com 

I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".

Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet…

Well it never ceases to amaze me on the efforts people will go to create a fake review.  It seems like the stakes of the game have gone even higher. 

Los Angeles Times writers Jessica Guynn and Andrea Chang…

Hello Dealer Elite Members,

First of all I am sorry I have not been more active this week. I have been burning the candle at both ends lately and it has been catching up to me. I have also had the opportunity to read several books on retailers who are the gold standard in their industry. One of them is Nordstrom’s and one of them is Apple Computer.

I was able to learn a great deal about why both of these retailers have not only a great reputation but also…

With the month of June in the books and half of 2012 behind us, and record sales on the horizon I feel that this blog is well over due. I have recently heard many people in our industry say "Where has all of the good sales talent gone?” "It's just so hard to keep good sales talent." We might as well…

Automotive News on customizing...

Automotive news says its a $30 Billion business.  Manufacturers are doing little to tap the market and dealers even less. This is no longer a market to watch.  It is time to get involved.  Do something.  Do anything, but don't sit idle.  We are testing the waters with stylish leathers, matte…

Automotive Recruitment: n.The process of attracting, screening, selecting and training qualified people to work in an automotive dealership.

I started off with the definition of automotive recruitment because I thought it important to point out the…

This was a great show! You have to hear it!…

When my Dad was about the age of my youngest, he was homeless, walking down the middle of a city street, the buildings on both sides burning so fiercely that the asphalt was melted, sticking to his shoes and those of his parents and younger brothers.  Bodies were piled on the sides of the road like stacks of firewood.  The day before had been Hitler’s birthday and the…

In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".

Click to enlarge or see it on…

Jason Stein, editor of Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform.  The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.

According the the…

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The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.

Dealers have been having trouble posting reviews from Apple iOS devices.  For many dealers, the review button was no longer visible…

Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print, television, web banner and direct web ads in addition to a…

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…