Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things that often gets overlooked is that you can, and should, use…

After going in an out of dealerships for over 20 years, you start to see ( like superman sees through buildings) the good, the bad and the ugly without even looking for it.  Each store has it's own characteristics and to the untrained eye it all looks like the same things are going on.  Some dealerships are just lucky right?  How can they be selling 50 cars more a month than the average dealership in that area?  Must be product....No wait, maybe location, no has to be  the 'deal" the…

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Protection products continue to show strength as electronics fade

San Francisco, CA – August 29, 2012 – According to izmocars (www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country.  The report, which analyzes accessories sales data from…

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketing efforts. Does your business have one? If not, you’re missing out on one of the most…

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will…

There may be many, wondering what do I mean when I say the Reverse TO. Yes! We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty and in sight. NOW! Let’s stop and take a little bit of time to learn about The Reverse T.O..  The Reverse T.O. is touch bases with the Manager and log in with the customer.  We see how the Reverse T.O. has already taken effect, as you notice I stated we touch bases with the Manager FIRST! All of my…

 I recently got a letter from an extremely satisfied customer, who was telling me that I was the highest price dealer that     he dealt with, but he wanted to to do business with me because my dealerships BDC and sales staff were so upfront and honest.

 By the way the other dealers were $1,000-$2,000 below invoice and he did try to buy from them first,but suprisingly couldn't. He then allowed me to sell him the car at $500 below invoice and he thought he was rewarding me for being an…

The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money…

Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very quickly, Instagram doesn’t have a huge value for marketing but…

If there is a bright spot in the economy these days, it’s the auto industry. Pent-up demand, lower interest rates, great product, and easing gas prices are driving consumers online and into showrooms, ramping up sales for dealers across the country. But it is not all sunshine – at least for new car dealers, who are feeling increasing pressure on margins (attributable to some of the same factors that are also driving sales…

I recently had the privilege of attending the GM eSummit, where I attended workshops and presentations from the auto industry’s top minds – all focused on helping GM car dealers dominate the digital landscape. During the trip to Fort Worth, I met a ton of interesting people and learned a lot about the full range of web tools that dealers have access to. Without giving away the farm…

I have landed @ FT MYERS TOYOTA!

The BigDaddy loves this place, and the love they BigDaddy!

A new report released by Maritz Research recently claims that four in 10 customers are not even test driving their cars before purchasing. This is an astounding number of consumers, even if half of them didn’t tell the truth.

This phenomenon of customers bypassing the test drive can actually cause a backlash of issues…

Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospective SEO Company before hiring them. It doesnʼt cover everything, but with these five questions, you should be able to get a good overall feel and narrow down your prospective…

Starving for Attention

I’m sitting in the manager’s office. He’s got the blinds up and is pointing to the showroom floor.

“That’s him – third desk. Ed. When he started, I thought the guy would be a natural. Young, good-looking, knows the cars, knows finance, friendly, great recommendation… I think I must have spent $10K on getting him trained. But I don’t understand him. He’s making me look bad, like I can’t pick ‘em anymore. The other guys are starting to crack jokes.…

AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools.

Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal and purchasing process.

“This integration advances our goal to build greater synergies between AutoTrader Group companies and provide more value for dealers,” says Jim Menard, vice…

The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching about the importance of your online reputation and ways to not only grow your presence but to market it as well over the past few years.

Due to the many changes with…

Good morning Dealer Elite members and friends,

In my travels I visit hundreds of dealerships as a consultant and sometime as an observer or even as a consumer. Some of the things I see amaze me, some in a good way and some in a bad way. For example I was touring a series of dealership locations over the weekend and I must say that each dealership had a different customer experience.

It was saturday and it was quite warm so I was dressed casually and I visited…

AutoCon Coupon Book Worth Over $10,000

All dealership attendees will receive their Exhibitor Cash coupon book with over $10,000 in discounts when they check-in on September 5th.  There will be over 50 companies in the Exhibit Hall and the Exhibitor Cash book will allow attendees to identify the right solutions for their dealership and lock in instant savings.

The coupons range from $200 - $2,500 off world class products and services.  The…