In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking dinner, do you take the time to buy, cut and combine all the fresh…

The best sports teams spend a great deal of time preparing for their next game - analyzing past performances, identifying strengths and weaknesses, and creating a game plan for success.

The best sales professionals do the same thing. They know what they're good at, what they need to work on, and where they stand in relation to their goals. Most importantly, they plan for success rather than wait for it to come to them. In short, they…

I was CC'd on this email today from the Dealer Principle of a major domestic…

The …

Social media and search are again colliding, and for once, the news isn't about Google and Facebook. No, today's news is about the little brothers of search and social, the ones who aren't quite as successful but certainly give it there all. Let us here at Wikimotive tell you about it, and how it can affect your…

Earlier this year I wrote a blog on how to make your dealership’s website mobile friendly, however a recent …

The Cure for IT Insomnia?

Most car dealers are not spending sleepless nights worried about their IT and

technology but, based on what we are seeing every day, they should be very 

concerned. Technology requires constant vigilance and a level of attentiveness

that just doesn’t exist in many…

NADA University/DMEa Webinar: Success in a Changing Loyalty Landscape - April 24th-1pm EDT

DMEa Webinar: How to Launch the Ultimate Dealer App – April 25^th - 2pm EDT

 Daytona Beach,…

Original post is from Used Car University's Blog and is written by Harlene Doane. 

Dealerships sometimes take the time to look at their sales demographics (e.g. zip codes, age, gender, ethnicity) and adjust their marketing for prospects based on those demographics. No surprise it’s called target marketing.

But does you salesperson do the same with their…

Perhaps this is the beginning story of the rise and fall of the big 3, for surely we are not who we think we are.  We are much more!

The rise of individualism, hedonism and minimalism has reached its crescendo and the fall will be fast and…

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

In the last several years, I have had a revelation about the art and science of sales. The answer to sales success is within all of us. The answer is simple but the key to unlock the answer is elusive.

If you were to go back to the late 1800s, the first formal sales training provided by the likes of J. Edward Douglas and others, you will find teaching geared toward techniques — tie-downs, inverted tie-downs, etc. For more than a century now, sales people have been trained…

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.

Yet when it comes to building loyalty, whether in customers, coworkers or family members, nothing will engage their attention – and draw them to us in…

Let's forget for a moment that the overwhelming majority of SEO companies the average small business owner will encounter provide a service of no value whatsoever. Let's pretend that the majority of SEO providers are not outright scam artists. I'm only going to address the small percentage of us…

Customers don’t buy vehicles, and sales people don’t sell vehicles. Customers buy solutions to problems they can feel emotionally. Sales people are the conduit that helps customers discover those emotional solutions.

People buy from people. Customers generally do business with people they like and trust. Your customers don’t walk out of your dealership telling you that they bought from you because you are a jerk. Customers can get vehicles anywhere. Most of you are not…

Hiring and maintaining a strong sales staff can be one of your greatest challenges as a manager. And with the available pool of talent shifting to a new generation - Generation Y - the old ways of doing business are changing. Gen-Y employees require different approaches to attract, retain, and motivate them within your dealership.

Everyone is quick to point out Gen-Y's shortcomings and idiosyncrasies, but they…

How confident are you that your digital marketing campaigns are delivering incremental sales each month?  Are you aware of the most common mistakes dealers make when using Google Adwords?  



What is new in digital marketing that is helping dealers jump to the next level in monthly sales?



If you would like sneak peak from leaders who will be sharing their…