Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across…

If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't even think about it. But if your dealership purchases software off-the-shelf, there's a fairly good chance you may be a software pirate. Meaning, there's a good chance that someone in your dealership has…

If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.

The most obvious friction oftentimes occurs between sales and service. While in theory,…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -1.5% during July, slightly better than June (-1.7%). The market performance was similar to the depreciation rates seen in the past three years in the month of July: -1.4% in 2015, -2.1% in 2014 and -1.3% in 2013. Cars overall bounced back from June ending the month at -1.9% (-2.2%). Trucks as a whole finished at -1.2% for July. All vehicles are averaging a 12-month depreciation change…

This Week in Social Media

News for the Week of August 8

Twitter #Rio2016 Emojis Are Here

Emoji fans are sure to get some traction on their posts by following the Olympics and adding in some Olympic-themed emojis.  Check them out and keep your consumers…

The CarStory Advertising Network offers faster and more effective Vehicle Details Page deep linking from CarStory’s extensive and highly trafficked network of automotive marketplaces

Austin, Texas – August 9, 2016 – Dealerships can now attract low-funnel, high-converting consumers from the highly trafficked CarStory Advertising Network…

Social Media. The behemoth of all interaction. One that combines a personal nature to marketing efforts. Social Media and its power to influence consumers has grown in recent years and expanded more than most would have ever thought possible. If done correctly, social media can drive consumers…

CRM integration elevates video content from marketing tool to active and actionable lead generator

Urbandale, IA--August 8th, 2016--Flick Fusion today announced the integration of its SmartFlicks video marketing platform with DealerHosts^TM Technology Management Solution…

Every once in awhile you can experience a situation when the video game you are playing fails on a Windows based laptop or computer, so that it is hopeless to keep playing. Generally the display screen can just start flickering and the Xinput1_3.dll error message will probably appear on your personal computermonitor. The good news is, it is not that tricky to fix the Xinput1_3.dll error message.

How you have the dll complications?

Considering that the dll files…

Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more likely to buy from brands they follow.  For any…

Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines are affected.

Studies show that more than 73% of consumers prefer dealing with dealership staff that has completed compliance training and has certificates of completion on display. And more than 80% of dealers think compliance training and…

Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines are affected.

Studies show that more than 73% of consumers prefer dealing with dealership staff that has completed compliance training and has certificates of completion on display. And more than 80% of dealers think compliance training and…

In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue to live in the fantasy world. If you’ve seen the movie,…

"If it were possible and practical, most people would never set foot in a car dealership when purchasing a vehicle."

The title of this post, along with the introduction were quotes from a recent article that appeared in Money. The survey and results were conducted by Accenture. Complete article available here.

It's no surprise that consumers aren't excited about…

The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect on the store's performance, as well as the reach and sustainability of the dealership itself. What is this massive issue? It’s simple; Vendor Herd Mentality. To…

Sell More and Stress Less With Intelligent Marketing

Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices.  And it’s absolutely true when it comes to marketing strategies.

The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…

 White Paper from eLEND Solutions with Huntington Beach Chrysler Dodge Jeep Ram examines how a simple driver’s license swipe, and a new process can set financing pre-qualification in motion, reduce transaction times and increase closing ratios

Foothill Ranch, CA – August 4, 2016 – The time it takes to complete a purchase transaction in the dealership can be shorted by sixty minutes with the simple swipe…

Stand out on your drive in the morning and watch your customers. Do they appear to know where to go and what to do? Or are some of them parking and walking in while others are driving their cars into your service drive? When they do drive in, are they staying in their cars, or leaving them to walk to the advisor’s desk?

Inconsistency…