As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps well. But, it’s a good bet that even armed with all of your knowledge and experience there have been more than a few times when you found yourself wondering, "What happened? I thought everything was going well and yet the prospect walked out the door."

Here, you will learn unusual but highly effective tips to help you focus on signals that…

Think you know best? If your customers don't agree they'll leave. Convenience, Amenities & Information keep them close. Find out more in our article in the May-June Fixed Ops Magazine – page 20!…

This is less than ten minutes long, and will help you make sense out if our crazy world and even crazier business.  Enjoy!

This concept is so aligned with the the direction of our entire business culture.  Please comment!

A long time ago I read a book called "Death by Meeting" it was a great book written by Patrick Lencione.  Although the book was filed with great concepts and ideas, I remember taking away one thing from it; Don't meeting yourself to death. Instead, actually go do something. 

I teach everyone around me to actually ask themselves in any down time of the day at all "What should or could I be doing now".   Have the one minute manager meetings, get the heck out of them and go put…

HINT: Its appeal is rooted in a philosophy set forth by the vehicle's first…

I saw this great quote and had to share it with everyone. Our industry, Automotive, has had so many perception issues over the past 20+ years and we get really mad about most of the jokes right?

People say things like “that guy reminds me of a used car salesman” when they describe someone that they think is, well, less than honest.

For YEARS I would get so upset an debate these comments like “Hey, not everyone is like that stereotype from the 70′s movie….we’re people…

I'm "that guy." You know, the one who thinks that 4-stars is an amazing review coming from me, the one who hasn't rated anything a 10 out of 10 since my wife's Mediterranean pasta, the guy who wonders why his kid only got an "A" and not an "A+" on a test. There are more of us out there than you think, but there's a benefit to what I call…

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley & Jim Ziegler (Special…

Facebook's attempt to bring in more ad revenue to mobile is about to pay off this in a big, big way this year.

The social network is set to see its mobile ad revenue shoot up over 333%, from $470 million…

When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…

The traditional business model of the Automotive Dealership works against itself practically at every turn and is just plain bad for business and it is time to think about change.

With all the advances in technology over the years from Marketing to DMS, CRM and diagnostics for repairs the changes have been…

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:

1.8 Million Words…

The National Do Not Call Rules (DNC) have been around for quite a while but I find that a surprising number of dealership employees think that the rules don’t apply to them. I often hear statements like “Hey, we’re not telemarketers, we’re just doing follow-up”. Unfortunately, it’s not that simple. So I thought it was time for a refresher on the rules and some suggestions on…

New Webinar Announcement!!

Myths and Facts: Using Coupons on the Service Drive hosted by Jeff Cowan

Join us for this live, interactive webinar -

Tuesday, June 25th, 2013 from 8:00AM - 8:30AM Pacific Standard Time…

Pleased to officially announce that GoMoto Showroom has officially launched. GoMoto Showroom is patented experiential marketing technology that modernizes automotive shopping, enabling dealers to engage consumers, capture analytics, drive the premium level leads and measure advertising ROI. Contact me to learn how dealers are deploying: todd@gomoto.org …

Written By: Garry House

In the first couple of paragraphs in his book, Good to Great, author Jim Collins makes several interesting statements:

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their…

As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are.  Research reveals that effective Internet advertising not only provides dealers with greater reach to car shoppers but can also successfully attract car buyers from outside the…

The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.

Having specific goals for the department is required. Daily action plans for selling, training, appointments, one-on-one coaching, save-a deal meetings, deal structuring, follow-up, etc will increase sales by 20 percent without spending more for advertising.

If you read biographies of successful people or businesses, one common thread…

The following case is a true case of ignorance and BAU. For years, we have been educating dealers of inherent pitfalls in their current sales processes. So, when I hear stories like this, I take it heavy. Especially because comments like "I've been doing business this way for years." Or recently, "I'm not afraid of..." Are not acceptable, since willful ignorance is not a legal defense. the number one challenge a dealer has is training quality people to meet the demands of today's consumers.…