It is my belief that the single thing that seperates the Sales Professional from the Ameture. In order to achieve true success in sales of any form, most especially the automotive industry, waiting around for someone to pull up will not prove to be anything other than mentally draining and stressful. The truth is that people are still buying and trading cars. Not everyone is out of work, and not everyone is broke.

          People complain about competition, but arent…

The holiday season is a great time to combine “giving” and your dealerships social media presence!

While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute to the charities of your customers!

A great way…

We have had our share of drug addicted employees over the last year. Many were productive salespeople and kept their problems from being our problems, except when they didn’t. That is when we reviewed our policy, fine tuned it and began testing all new hires, anyone suspected of drug use and anyone involved in any kind of accident or mishap.

It is my observation that our industry either attracts people with addictive personalities or drives more people to use illicit drugs. Might it…

Looking to reach customers that are in your area right now?

Sick of spending thousands on marketing that just does not deliver the customers?

Think Social Media is a passing fad?

Facebook just bought Gowalla!

I just learned that one of the heavy hitters in Social Media a little known company called Facebook just bought http://gowalla.com/, which is…

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…

Another night of being up late...thinking about work, personal life, work...and of course this whole TrueCar debate.  I'm not sure if this it's a good or bad thing that for the past two hours I have been catching up on all of the blogs, videos, phone conversations recorded etc.



Now, before I state my thoughts on this.  I realize that there are a few close friends and mentors in the automotive online network here that may have a different opinion.  I am the type of person however,…

Good Memories:

The Gift That Keeps on Giving

In a world preoccupied with the quest for material possessions,

it's easy to overlook the fact that the most valuable…

Time for Part 3 in a series of social media marketing tips for businesses...



Tip #103~ Embrace The Power of Tagging



Your company knows the importance of getting involved with the community. Whether it's volunteering for a fundraising dinner, hosting a team building campaign for charitable cause, or being one of the sponsors for a local event, letting your customers and friends know that you are working to make a difference in the world around you is a fundamental way of…

http://www.getcarseller.com

Car Seller is an easy and fun to use sales tool designed to revolutionize the auto sales industry. This tool gives fast real-time information on your sales team, enables easy communication and makes the sales process seamless.

About us

Steve Maynock is the President and a founding member of CarSeller. Steve has spent a lifetime in sales & marketing organizations holding virtually…

Happy Holidays!!!

Thought this was an intersting article about TrueCar from the LA Times yesterday.

[LINK]

Honda in fight with TrueCar.com over prices displayed online

Honda has told its dealers that it won't give them advertising allowances if they offer vehicles below invoice on TrueCar.com.

 This True car deal is no different than the guy down the street advertising at cost or below. It's no different than when the internet came out and people were worried everyone will come in with the cost of a car. This simply is not the case. One thing will remain the same. The best trained sales force can overcome anything. What's your thoughts?

Just saw this article on TechCrunch about CarWoo. One of the main things in this whole TrueCar scenario (other than data) was TrueCar's goal of removing salespeople from the process.

I thought this part of the article was interesting.

"That’s the promise of CarWoo, a startup that looks to take the stressful negotiation tactics and pushy salespeople out of the equation, allowing consumers to buy their car online with a relatively small amount…

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at…

Scrambled eggs can’t be undone. Neither can your past. The only guarantee in your life is the present. Often we focus on the tiny rearview mirror affectionately known as our past, instead of being fixated on the large windshield of our future. You can’t be bitter and sweet, you can’t be hot and cold, neither can you move backward and expect to advance forward in your life. Sometimes we become stuck because we like it. Not because it is enjoyable, but because it is…

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

Daytona Beach, FL -- December 15, 2011 – …