This is part 5 in a series about building brand ambassadors at the dealership.

You've gone through all the steps. You knew that we were going to be talking about brand…

http://dealeretraining.com/

It is Monday evening and you are back from the 2013 NADA convention.  You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products in an effort to improve your own business.  At this point, you are…

This is part 4 in a series about building brand ambassadors at the dealership.

You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the…

This is part 3 in a series about building brand ambassadors at the dealership.

Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador…

In the automotive business, we expect there to be critics. We understand that there are detractors to our business. No one understands the value of “the voice of the customer” better than an automotive dealer. In fact, there’s been a whole business built around “relationship management” specifically for the automotive industry.

Social media has taken this concept…

What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein. All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what…

Interdependence — A Better Way, A Higher Way

As children, most of us have heard that we should grow up and learn to become independent. This message was drilled into our minds by our parents, teachers and extended family members alike. What they didn’t know, and…

This is part 2 in a series about building brand ambassadors at the dealership.

We’ve all heard the cliches.

• “Build raving fans!”
• “Word of mouth is the best form of advertising!”
• “Delight your customers!”

These sayings would start to get really annoying if they weren’t 100% correct.…

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.

After the BDC confirms the appointment…

http://www.internetsales20group.com

The first Internet Sales 20 Group in Chicago was a HUGE Success!

One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.

Sherry did an awesome job explaining in detail,…

This is part 1 in a series about building brand ambassadors at the dealership.

It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.

I’ve used those words in various forms since 2008. It’s…

The stunning new Mercedes A-Class is now available to purchase at L&L Mercedes-Benz retailers throughout Hertford, Stevenage, and Bishops Stortford.

Consumers will find it easy to enjoy the luxury style of the new A-Class without spending a fortune. With L&L retailers providing a competitive lease hire program, making it easy for people to get behind…

Train your people, and Train yourself!

I am in dealers all over the country and the one constant I find is the LACK OF TRAINING! How do owners and managers expect to grow their market share with salespeople who have no direction or training?

Typically we arrive a day early to set up for our sale, and I will sit down with the managers and do a Q&A session. When their questions and concerns are addressed I will usually ask them for the…

This article was written by: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how…

We always loved reading free eBooks when we were learning the trade, and this year we made it a point to start releasing our own. We did the research, pulled from our own experience, grabbed  a designer, and put together some eBooks we're really proud of. We never released them in a single place before though, so here is the list of free eBooks from Wikimotive,…

The ripple effect, do you understand it?

Every action has a reaction, no matter how small or large. Any time we stretch the truth, tell a white lie or right out tell a whopper of a lie there is a reaction.

When a salesperson…

Dealer eTraining

http://www.dealerwebinars.com/monitoring.html

Learn how to implement and optimize call monitoring in your dealership.

Attendees will learn the importance of having a call monitoring solution in the dealership that will help improve the way…

Sales people provide life for all companies. If everything starts with sales people, it only makes sense to make sure that you are recruiting the best potential sales people

Tip 1: Recruit from want, not need. Make recruiting an everyday activity, don’t wait until you need it.

Tip 2: Have a strategy to recruit people all the time. To orchestrate a successful ongoing recruiting program you must first have a game-plan. Plan and…

In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.”

No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going strong in case you weren’t aware), it set in motion a genre of television that many people claim to hate but…