There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…

This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the "urgency"…

Happy Anniversary!

Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the…

I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially.  The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.

Executives need to be able to have productive conversations with vendor partners which in turn will allow…

Managers and Advisors will find great tips and tricks for goal planning and increasing sales by watching this video

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity…

In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…

The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often the rest…

“How can I get more traffic?” is one of the MAIN questions people ask me.

But last weekend, while I was preparing for a presentation, I had a HUGE “AHA!” moment.

Looking for “traffic” is a HUGE mistake.

Why?

Keep reading.

The #1 reason why you don’t want traffic

Traffic makes us focus on the raw numbers, but…

I stopped using Carfax years ago and will never go back.

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:

• Money Pages - These are the pages that are designed to generate leads.…

Are you in good hands? Sounds so cliche, but it stands to question, whose hands are you in anyway? Is your month cradled in the hands of Lady Luck-gambling on a good month; or are you fixated on grabbing the reigns and taking control of your career?  Your mom was right, there is safety in numbers. Safeguard your month by insuring it with more than enough…

I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!

And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!

I have been in Automotive Internet Sales for almost 14 years…

http://www.internetsales20group.com

http://www.dealeretraining.com

http://www.facebook.com/dealeretraining

http://www.twitter.com/dealeretraining

Stan Sher, CEO…

To continue with my training discussion, we make all of our staff go through proper and intensive training, sometimes "boring training", get them wound up and fired up with this new found knowledge, with this great plan. Then comes the hard part.....We forget to provide the tools necessary to do the job for one reason or another. Whether it's budget, shipping or timing, sometimes we drop the ball. If "WE" are going to put forth a plan, then make our team go through the training, formula and…

Hootsuite has been on a tear over the last year. They've picked up a bunch of agreements with the various social media sites. They have a hip interface and a good reputation for quality of service, uptime, and ease of use. I like Hootsuite and use it for many of our accounts, but it's not my primary social post scheduling tool.

I like…