This week, Jeff discusses how tough it can be to say no to that movie night or that football game with friends, and replace it with training or preparing for your sales career. From personal stories to key steps, Jeff will show you how to stay focused and discipline yourself so you can live the life you deserve! Copyright 2018 Wm Jeff Cowan.

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Also available on iTunes, Stitcher, and…

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.

Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…

What causes your problem?

This is the step where you need to make use of your knowledge, creativity, and critical thinking. Perhaps, you will generate a lot of causes that can be attributed to your problem, and if they come to your mind, you definitely need to work on them.

The causes list may be short or long, it depends on the problem that you have. Moreover, some causes may have…

DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform. Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.

These integrations populate TagRail’s F&I tool…

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…

-By Kristopher Hampton for AutoSuccess Magazine.

When we’ve been in the automotive business for a long period of time, it can be hard to relate to what our guests are experiencing. But when I go into automotive service facilities as a customer, I often end up with some extremely valuable insight.

Recently I took my car in to get a simple service. I did not make an “appointment” because they advertise a quick lube service. I pulled into the…

“Over the next three years, the biggest trend in our products will be the growth of video.”

-Mark Zuckerberg

If you’ve heard the news, many are…

FIGURES LIE WHEN LIARS FIGURE ...

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 



I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of…

This week, Jeff covers "Thou Shall Not Steal" principle. How do you define theft? Money, copyrights, honesty? Jeff covers the basic principle of honesty, how it can affect your career, and the benefit to your sales! This principle will not only help you succeed, but to live your best life in general.

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Also available on GooglePlay, iTunes, and Stitcher!…

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, Stitcher, and GooglePlay.…

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make necessary adjustments and improvements in your sales practices, your…

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, Stitcher, and GooglePlay. …

This week, Jeff discusses closing ratios AND why it's so important! Your minimum closing ratio should and can be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and HOW it's possible! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, GooglePlay, and Stitcher. …

I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…