Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

But think for a just a second here, does your OEM really care whether your customer stays…

Stream Companies Acquires WorldDealer

Forms One of the Largest Integrated Dealer Agencies in US

Malvern, PA (PRWEB) May 04, 2017 -- Stream Companies is pleased to announce it has acquired

WorldDealer, an integrated advertising agency and automotive website company. With this strategic addition to one of the fastest growing…

Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

It's understandable that customers often need our help to find closure on a specific vehicle. The most common and vague objection is agreeably "I want to think about it."

These are the five reasons why we believe the customer says that.

1. Uncomfortable with price issues

2. Uncomfortable with you or the other staff

3. Not…

Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.

Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely written email meant that person was angry, but in fact, they…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will power the online trade appraisal resource for NsightLive, a leading content engagement company that delivers quality leads to dealers through its pioneering Live content platform.

With Black Book’s trade appraisal engine, NsightLive is filling the void for independent auto dealers who currently do not…

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

5:30 AM and The #AlphaDawg is on the Point

SO YOU WANT TO BE A MANAGER... do you have what it takes?

First time in a long time I've been able to time stamp my Good-Morning Message at 5:30 AM. .... My visit to the Back Surgeon yesterday as an outpatient has me up and…

JIM ZIEGLER NEEDS YOUR HELP ... THIS WEBINAR IS COMING UP THURSDAY  AND I AM ASKING MY FRIENDS TO HELP GET THE WORD OUT. PLEASE, RE-POST THIS EVERYWHERE AND INVITE YOUR FRIENDS AND CONTACTS TO SIGN UP FOR THIS WEBINAR... THANKS -…

One (bad) habit I have every single morning is to check Fox Sports News the moment my feet are on the floor… For a sports fanatic like me, it’s a priority to check in with the overnight Premier League and Champions League scores.

This week has been a big week for that!

Barcelona getting done 4-0 to PSG! What the!

And yesterday, Arsenal getting done 5-1 to Bayern! That’s insane!

As I was reading the report of the Arsenal game, I came…

https://attendee.gotowebinar.com/register/4229265261108380418  

Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …

Congrats You Opened A Dealership Now What? 

To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell…

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive …oh, and for car dealers, chatbots are moving metal!

Time for some quick level-setting with the car dealer readers out there:

1. Facebook is not going away;
2. Most of your customers are already there;
3. Your kitten pictures and inventory vomits aren’t being read; and
4. Facebook Ads work, but you need to start communicating with these prospects!

Because…

An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or…

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

With email and texting being the dominant forms of communication these days, we must remember that a good old fashioned phone conversation can be much more effective, helpful and personal.

Some on your staff may suffer from being a bit phone-shy, but in an industry dependent on following up on sold and non-sold customers, preparation is…