Added by David Villa on April 10, 2013 at 10:29pm — No Comments
Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for decades.
The problem is that the game has changed and consumers have access to much more information and choices than ever…
ContinueAdded by Jim Radogna on April 10, 2013 at 8:30pm — 18 Comments
We are looking for a call center that will call a given group of customers that qualify for special incentives to set appointments with a strong success rate.
Who do you recommend and why do you recommend them?…
ContinueAdded by Chris Saraceno on April 10, 2013 at 8:07pm — 11 Comments
by Sean Whiffen
Remembering the thrill of being a kid will help you find better ways to establish rapport and provide tools that connect your services with your customers.
Few things are better than the rush of the wind against your bare skin as you cruise in nothing but underwear and socks. Or so we imagined as we ran around the…
ContinueAdded by Lance Boldt on April 10, 2013 at 2:39pm — No Comments
Added by Paul Potratz on April 10, 2013 at 12:09pm — No Comments
Great managers view themselves as coaches more than managers. There is an old adage: “Lead people and manage things.” There is a fine line between creating and utilizing systems and processes and micromanaging details without emphasizing the power of personal interaction.
Good systems and processes should allow employees to raise their performance by giving them confidence in their direction and lessening the burden of the manager and coach from having to constantly inform…
ContinueAdded by Mark Tewart on April 10, 2013 at 11:04am — No Comments
A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went viral for all the wrong reasons.
JWT India, Ford’s…
ContinueAdded by sara callahan on April 10, 2013 at 10:06am — No Comments
Adam Orth is one of the creative directors at Microsoft studios. He's not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let's take a look at what he did and investigate how your …
ContinueAdded by Timothy Martell on April 10, 2013 at 9:30am — No Comments
An excerpt from
The Power of Positive Doing
~ BJ Gallagher
ACTION ALLEVIATES ANXIETY
For many years, I suffered from tension headaches with painful symptoms:
impaired vision, sensitivity to…
ContinueAdded by Jack Higginbotham on April 9, 2013 at 7:23pm — No Comments
As the economy improves and everyone looks to increase market share, dealers are struggling to take advantage because they can’t find enough good salespeople. As a result, the customer experience suffers, guests are not logged into the CRM, and sales opportunities are missed. But there are 3 places where good salespeople can be found:
1) YOUR SOCIAL MEDIA
If you are seeking a younger, more technologically advanced salesperson you have to go where they are – online. …
ContinueAdded by Bradford Bowers on April 9, 2013 at 3:00pm — 6 Comments
This issue exists because dealers don’t know how to appropriately use customization and reporting opportunities available to them.
This happens most commonly because lack of training in the CRM or not knowing where opportunities are being lost.
Fixing this issue is advantageous in multiple ways. First, it would improve customer experience at the store. Second, it would save more potential deals by involvement of those who need to be in the right place and right…
ContinueAdded by DealerPeak on April 9, 2013 at 12:04pm — No Comments
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…
ContinueAdded by JD Rucker on April 9, 2013 at 11:11am — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…
ContinueAdded by Garry House on April 9, 2013 at 8:00am — No Comments
I wouldn't go so far as to say that it's the main point, but it's definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
There has been a lot of talk lately about social signals for SEO purposes. This is…
ContinueAdded by JD Rucker on April 8, 2013 at 4:00pm — No Comments
http://www.automotivedigitaltraining.com
April 2013, Cover of AutoSuccess Magazine “Automotive Digital Training”
NADA says that there are approximately 17,580…
ContinueAdded by Sean V. Bradley on April 8, 2013 at 1:04pm — No Comments
What is Automotive Direct Mail?
Automotive is one market that grows irrespective of seasons or countries. Direct Mail marketing is a marketing strategy adopted by marketers in which large numbers of printed letters, brochures, and printed ads are sent to large groups of consumers. Research shows that over 73 % of buyers are influenced by automotive direct mail which is why this form of marketing is…
Added by Jimmy Peters on April 8, 2013 at 12:53pm — No Comments
Have you made the commitment that automotive sales is your career choice? Unless you commit, it’s impossible that you will take the necessary steps to create the business you desire. Long-term thinking in addition to short-term goals are keys to continued success.
When you first enter into a sales position, 80 percent of your time is spent acquiring customers and 20 percent of your time is spent maintaining those customers. Eventually, with the right efforts, that model…
ContinueAdded by Mark Tewart on April 8, 2013 at 12:27pm — No Comments
It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.
If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject will be tips for…
ContinueWhen Facebook rolled out threaded comments last week, there was a clear lack of excitement from most of the social media blogs. It was a news item, nothing more, for most of them. Cool feature, about time, yadayadayada.…
ContinueAdded by JD Rucker on April 6, 2013 at 3:00pm — No Comments
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the dynamic between…
ContinueAdded by JD Rucker on April 5, 2013 at 2:30pm — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by