Car Accessories Sales Best Practices

Featured Automotive Accessory: Window Tint

Window tint has always been a popular car accessory not just for the look that it adds to the car but also for vehicle value protection and health and comfort of passengers. Here is a word track to point out the benefits of adding window tint…

About AutoCon 2012

The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive Professionals.

The Automotive Digital Marketing (ADM) community website…

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.

This graphic goes into a little detail about the philosophies that dealers and their search partners should…

I love to eat and I don't miss very many meals, but just because I can halfway cook, doesn’t make me a world-class chef.

Similarly, just because someone has…

Saw this post on Smart Money and wanted to share it with my dE followers: what do you think about the article's opinion that investors should bet on Google, rather than Facebook?

And what does this mean for those of us in the automotive industry -- many automotive companies use both platforms effectively, but the debate continues over which platform has better long-term potential - in this…

There's a great article here called …

 It's just common sense that having less accidents and injuries means reductions in work comp insurance costs. Less accidents and injuries also translates to less absences and more productivity in your workplace. But beyond common sense (and KPA's 26 years of experience providing enviroment and safety sofware and services)  a new  study validates the importance of being proactive in preventing injuries and accidents.

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent any time in automotive management has experienced this anxiety.  For that matter anyone in sales management has had this same gut wrenching stomach turning feeling at one time or another.  There…

What a great day to be selling cars....The weather has finally settled into a NICE pattern and the next 3-5 days should be great! for those of you new to the business and those of you who may have forgotten, other dealerships will send in people to shop your price and nothing else. No matter how hard you try to show them a vehicle or build value in the dealership and the brand, all they want is a price. They will actually send someone in under the guise of buying a car, only to start saying…

When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".

Queue the music video




This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…

Is your dealership looking for more customers in 2012?

The first question is how many of the people who walk into your service drive, showroom and virtual showroom are you aware of and more importantly how are you managing these customers. As I travel around north America and work with large and small dealerships I see the following problems over and over.

One: Most dealers don't have accurate numbers in the following "Basic Areas".

Floor…

Contagious!  PASS-IT-ON

It is impossible to restrain and if unleashed it will spread like “wild fire”! What am I talking about...? [Passion] or should I say Pass-it-on? It is contagious…it breeds…

For those of you who have had a tough day or two, fading the heat from one thing or the other, remember, you are in control of your situation. You can remain positive, even around people or situations that have a negative outcome. Stay in charge of your own situation. Be upbeat and move on form the negativity. If you are in a negative workplace and feel trapped, get out. There will always be dealerships looking for good people with skills. If you know you have skills, then speak up or change…

This is the continuation of the mini case study focused on the objectives and challenges of building a process to measure and manage OTDBs in the operating departments of an NCM client dealership group. Today I’ll be focusing on the vehicle sales departments in general.

The sales management staff had decided that OTDBs needed to be first divided into five major categories: (1) first-time walk-ins; (2) Internet leads; (3) blind phone inquiries; (4) proactive salesperson appointments;…

Over the last 15 years, NCM Associates has provided hundreds of educational programs that delivered unparalleled training to thousands of dealers, general managers and department managers. However, there is one area in which we have admittedly fallen short…focused leadership training. Up until now, our primary focus has been on the “nuts and bolts” of dealership management. However, the NCM Institute faculty members, as well as many of the dealership personnel that…

FOR IMMEDIATE RELEASE

Media Contact:  Laurie Halter

Charisma! Communications

Ph (503) 245-3140

Laurie@charismacommunications.com

ClearMechanic Launches “OpenTable for Car Repairs”

New solution helps service centers attract and provide…

Like any business going through growing pains we have had our share of people problem's. The very thing essential for getting any vision to f…

Auto retailers are some of the most creative and entrepreneurial organizations I know but sometimes a company can forget what made them successful.  Check out this slide show on Baseline.…