When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…

Despite some recent negative press about security concerns, it’s safe to say that as the kinks are worked out Connected Cars will be the way of the automotive future. Connected Cars began as simply vehicles with in-car Wi-Fi and capabilities similar to a smart phone. Now, they’ve taken on much more in depth characteristics.…

If you are evaluating Data mining for your dealership, the technology is a profitable servant only when integrated into the correct selling process and executed by properly trained users. The right training makes this process second nature to users, which means their interaction with customers will not sound over-promising or like a sales pitch. A data mining based…

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign.  Even the best…

I almost titled this post “Perfect Data Matters,” but because it is one of the MOST IMPORTANT blog posts I’ve made this year, and because that title is so stinking boring to you and your managers, it would guarantee the least amount of interaction.

And that is sad. Perfect Data matters.

As boring as that sounds, not only does Perfect Data matter, it matters more than the Up getting out of their car right now. In fact, compared to Perfect Data in your CRM, that Up is…

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…

Large-scale data sets, predictive analytics, massive figures and complex equations…

For some dealers, understanding marketing and utilizing big data can be complex and overwhelming.  Let’s face it: we are not statisticians, engineers or mathematicians. For the most part, we are sales people, accountants, service advisors and techs who have grown our way into management and or ownership somewhere along the way.  Big data can be scary and so is the “fear or the…

In a recent press release, Amazon announced that, in celebration of its 20^th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than Black Friday. Amazon promises, “new deals starting as often…

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

• Lease originations exceeded 3.5 million in 2014, Manheim reports—their highest level since…

AutoAlert is the industry’s leading automotive data mining and sales opportunities platform that helps dealerships identify high-quality leads in your sales and service database, increase volume of retail trade-ins and improve customer retention.

Our proprietary data mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Our extensive training program trains you on the sales and marketing…

ALBANY, N.Y. – June 15th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the data conversion process from a previous dealership management system (DMS) vendor to Auto/Mate's DMS has become so streamlined that auto dealers and dealership employees no longer have to fear major disruptions to their business. One example of many dealerships that have made the transition is University Motors in Morgantown, West…

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…

A lesson on building your own Digital Network, and getting away from 3rd party vendors!

Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…

by Jim Leman, Dec. 31, 2014 - Wards Dealer Business

Malware can steal customer social security numbers from finance and insurance department computers.

With malware known as Keylogger placed into a finance and insurance computer by a hacker, a cyberthief may capture every social security…

DMDIRECT announces Michael Vahl as Director for Software Design and Technology

Machias Me, December 15, 2014 - Former software designer for ADP joins DMDIRECT.  Michael Vahl has signed on as the technology director for the data mining company.  He is responsible for the platform design as well as adding innovations to the data mining service.  He has assembled a team of…

http://youtu.be/8xbo_FkIx3U

As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies.  We are also adding new technology that has never been available under one brand.

For example:

• Text Marketing to…

Data Mining has taken a gigantic leap forward this year as www.dmdirectglobal.com announces the latest in technology advances for data mining of previous customers.  DMDirect has engaged top level software designers from ADP and the designer of the site RAPIDLEGAL.com.  This means that in addition to having one of the auto industry's top sales expert coupled with the leaders in software design, they can now offer dealers more…

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service…