All of us have fears.

The big difference is that some people are paralyzed by their fear.

The truth is…

WAAOL - All Automotive Advertising News All The Time

The Auto Industry…

Now, sometimes during a class or seminar I’m conducting I’ll get asked “Jeff, can’t you just share the secrets to selling? The tricks, shortcuts, or just some really good closes?” The answer is, “Sure.” I’ve done it thousands of times. I’ve even trained competing dealers while I was employed by one of them! I’ve trained literally hundreds of competitors (at factory…

No problem seeing who is in charge here!

What does it look like at your office?…

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Strive for a balance.

At times when we are trying to make our way we forget the important things.  You cannot replace family. They should…

REVIEW: The 2014 Dodge Challenger, Past & Present. 

Among many of the 2014 Dodge Challenger trims available, the SHAKER trim for the 2014 Dodge Challenger is sure to bring back the memories of the classic Dodge Challenger we all remember. After 33 years of hibernation, the…

When someone calls me

"old school"

my mind goes…

Award-winning author Brian Solis to show dealers how to navigate and embrace disruptive technologies (from wearables to sharing economies)-- and drive better customer relationships and more sales by becoming part of the ‘disruption’

Salt Lake City, UT – June 5, 2014 – DrivingSales today announced that Brian Solis, an award-winning author and globally recognized…

According to Black Book® data, the average price of a used vehicle for model years 2008-2012 overall dipped slightly during May, the beginning of a summer season that typically sees higher depreciation compared with spring levels. Average segment prices saw -0.4% depreciation in May compared with the previous month (+0.9% in April). Domestic cars changed -0.5%; import cars changed -0.9%; domestic trucks gained +0.5%; and import trucks changed -0.4%. Average pre-recession depreciation is…

My friend David Lewis wrote a blog suggesting the 'Trial Close' is an outdated concept and that it bothers the customer and you should stop using trial closes immediately.  But really? 

One of my favorite trial closes, "do you guys have any other reservations or reasons for not moving forward?"  Is this one question going blow a deal?  Can any one thing or question cause someone not to buy from you?   Or is David really trying to avoid the possibility of rejection unwilling to deal…

Every day automotive manufacturers announce new technology they plan to introduce into their vehicles. Tuesday, Volvo announced that their XC90 will not only tell the driver when it’s time to visit the garage, but also suggest an appointment at their Volvo dealership. Service…

Not to muddy the water but think about this for a minute. We all work in a industry and spend a lot of money for Training. Let's think about that. You are getting training but are you mastering anything. My feelings are very strong that we share information, many times great information. But we really don't master anything.  If you follow me you will know I look at any meet and greet and am amazed that our 20 year sales peopel/managers at times have not mastered the 15 seconds that it takes…

Help grads get rid of their car.



According to the National Retail Federation, Americans are on track to spend over $4.7 billion in cash, gift cards, clothing and electronics for graduates this year. They're also facing a still-tough job market. Today’s crop of new B.A.s are staring at roughly 8.5 percent unemployment and 16.8 percent underemployment, according to the…

The 2015 Ford Super Duty Lineup Improvements!

Ford has done a great job with the latest redesign of the Ford Super Duty lineup, from their powerful 6.7L Turbo V8 to their best-in-class horsepower (440hp) and torque (860tq) while still having the best-in-class fuel…

Recruiting Talent The RIGHT Way For Your Dealership 

(by Kevin Bradberry (President/CEO) TK Worldwide)



Two of the hottest topics in the auto industry this year are online reputation and recruiting. Hiring the wrong recruiting company can ruin your dealership’s reputation and cost you BIG!



There are several different ways to go about recruiting talent for your dealership, but the most effective way, aside from strong grass- roots efforts, is to…

[Click her to read part three in this series.]

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in…