There are a lot of new ideas out there about how to connect with consumers, everything from using Twitter and Facebook to closed circuit TV channels for your waiting room. Many of these are good ideas, and in a world where everyone is searching for the latest thing to help them market to consumers, sales events might seem boring and old-fashioned. Sometimes, however, boring and old-fashioned means tried, tested and…

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"You don't get paid for the hour.  You get paid for the value you bring to the hour.” 

~ Jim Rohn

Recently, I had a day in which the time seemed to sit still.  I glanced at the clock for the tenth time and it was only 1:30pm.  How could this be?  I felt like…

Here is this week's Used Car Market Report from Ricky Beggs, Editorial Director of Black Book. Everywhere I turned this past week I was being told of 70% to 80% sales conversions definitely indicating a booming market. One buyer even said the opening bid was many times higher than his planned top bid. And the actual…

How do you know you made it? You know, your successful? How do you know? Is there a real way to tell that you made it? Is it driving a big Mercedes Benz or a bigger house. I strongly desire to be successful. Some people say that I am already there. As for me, not so sure. So sometimes that question comes to mind. Zig Z says it means "doing the best we can with what we have"? How do you define success? Well to me it is not a bigger car, house or material things. In part it could be having the…

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little inside.

This isn't what chat is supposed to be about. I'd love to have that…

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

http://www.internetsales20group.com 856-546-2440

This is WHY You HAVE to SIGN UP For The Internet Sales 20 Group - Dealer…

There is nothing wrong with down time. Funny that this is something that I struggle with, with so many goals and so little time.  It is unhealthy to run 110 miles per hour everyday 7 days a week. Something has to give, someone is going to cry "Uncle".  So remember to take care of yourself, take some time to be down and recharge. Vacations, days off just to get away.  If not over time you will find that your productivity may drop and you may become less effective.

I am exploring opportunities that best suit my abilities, and hope to find a company that shares my core values and in addition will offer long term personal and professional growth.

My resume reflects significant successes with self start initiatives and a considerable level of experience creating successful development campaigns through the use of social media.

Please take a moment to review my LinkedIn profile; within it there are acknowledgements…

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges associated with this and dealerships need to be prepared to handle them. With…

Maximizing your Advertising Budget on Craigslist

With the advent of $5 ads on Craigslist, what are you doing to ensure you are maximizing your Craigslist advertising budget for your dealership?  There are multiple software providers and ways for dealerships to post ads, but not all services are equal.  Now, that you are paying for each ad it is not just…

Automotive management tasked with the job of recruiting car sales people in addition to their other duties, often find themselves underachieving in terms of production. …

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases,…

Stephanie Holdahl Announces 

Release of Best Training Day Ever Presentation "Believe in It"

Rancho Santa Margarita, Calif., Feb. 28 -- The highly acclaimed "Believe In It, Live!" presentation has been released on DVD, General Manager Stephanie Holdahl of Jeff Cowan’s Pro Talk announced yesterday.

The program was originally filmed on January 24^th, 2014 at the Best…

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Part of my life was spent in Southeastern Oklahoma.  I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck".  The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…

I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the manufacturer, they throw cash bonuses at the salespeople. The same thing…