TIMOTHY MARTELL recently wrote a somewhat scathing assessment of an overlooked SEO problem. Those familiar with SEO know that duplicate content can be the "anchor around your kneck" when it comes to trying to keep a first page position on GOOGLE.  His entire article can be found here.…

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals were up slightly in December (73.3%) compared with November levels (70%). The overall approvals rate on the year finished at 72.7%, compared with a 2012 rate of 65.3%.



Holiday lease shopping from a higher population of well-qualified…

Read our blogOperation Steer Clear put out by the FTC.

     Last year I warned about the shot across the bow of our industry from the FTC. For the first time in decades, the FTC brought 5 dealers to account for their alleged deceptive advertising practices. Each dealer became saddled with painful consent decrees. Which is a way of saying. OK, I…

 What To Expect : Future Trends To Solve

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to…

 Leading web-based dealership training platform is now available to NCDA members at special rate

Salt Lake City, UT and Richmond, BC –January 13, 2014- DrivingSales University (DSU), the industry leader in online training and performance coaching, today announced that it has furthered its expansion into the Canadian market with a new alliance with the The New Car…

Last week I read a blog by automotive thought leader Dale Pollack, "More Signs of the E-Commerce Dawn in Automotive Retail". He outlined the trend that OEM's are selling direct to consumers and consumer's increasing willingness to purchase online. In this "New Dawn", Mr.…

Hello and welcome to this week’s Beggs on the Used Car Market Report from Ricky Beggs of Black Book. Although this is the second Monday of 2014, this is the first current market focused report for 2014. For those of you who tuned…

For Immediate Release

Visit us at Booth # 3253 at NADA Convention & Expo

Mangold Ford's Accounting Office Greatly Increases Efficiencies, Reduces Costs With Auto/Mate's DMS

ALBANY, N.Y. – January 13th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mangold Ford, a Ford's…

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include ‘Baby,’ ‘Betsy,’ ‘Bessie,’ ‘Black Beauty,’ and ‘Betty’

Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive. The survey on car-naming behavior…

http://www.dealersynergy.com 856-546-2440

http:/www.automotivedigitaltraining.com

Make Money Mondays with Sean V. Bradley - 'How Do You Know How Much Money You Need to…

Have you ever had a customer play with their mobile phone while trying to work a car deal?

Have you ever needed to justify value in order to close a deal?

Do you use your mobile phone as a marketing and branding tool?

If this sounds like new and interesting information then chances are it is new for the improperly trained sales and marketing professional, that is.  The Forward Thinking Consultative Selling (FTCS) method has been created to evolve the next generation of…

Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile picture portrays the proper image.

Originally, I…

BAU (Business As Usual) Costs more dealers tens of thousands while many wait for prosecution.

Are you ready for Caveat Venditor?

Hello Friends, 

     It’s been awhile. I had to take some time away to assist in an explosive expansion of my company. As a part of that explosion, I recruited people I knew from the business.  In doing so, I always ask, “Who is your Compliance officer?” The most common answer is “I don’t have one”, or “My F&I manager” or “My (You fill in the blank)”.

Why is this significant for 2014?

One acronym – CFPB. If I need to explain what that means then maybe you…

http://www.dealersynergy.com 856-546-2440

http://www.automotivedigitaltraining.com

Automotive Sales Manager Trains With Sean V. Bradley - Objections / Rebuttals / Word Tracks

Sean V. Bradley had the opportunity to train objections, rebuttals (Word Tracks) with a very advanced Sales Manager from a Chevy Dealership in Indiana.

Watch this video and…

LOS ANGELES — The Federal Trade Commission (FTC) is cracking down on auto dealers for deceptive…

With the advent of Social - Media why are U.S. Auto Companies still pouring Millions of Dollars down the "Black H***" of C.S.I. Survey Programs ???? This is a Dinosaur approach completely ineffective & a total waste of resources. Dealership level "Time Current Concern Rectification Plans " must be in place 24/7/365. Nothing else is acceptable ....Agree or Disagree ?????? Let's Talk ..........

I write a lot about customer experience, service and retention. With our hyper-competitive industry demanding greater transparency, it will continue to become more important. In a recent article, “…

Are you moving the desired amount of cars off of your dealership's lot? Would you listen to free advice from our highly trained sales consultant, for free? 

If so join us today at 1 PM eastern time. 

http://www.fixedperformance.com/front-end-sales-call/