When your service advisor team needs answers quickly and wants to avoid phone tag then texting is today’s solution. A text is responded to, on average, within 3 minutes – email and phone voice mail cannot complete.

The Advantage Tec texting solution is…

Book Values and Your Customer

How much money would you have if you got a dime every time you heard this phrase from a customer; “KBB says my vehicles is worth more than you are giving me.” How you respond next can make or break a sale…but if your dealership is beholden to book values, you are now in the unfavorable position of having to justify your price, against a price your customer trusts. (I’m going to go ahead and assume we are all clear on the problem of…

There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much? 

A recent…

When it comes to sales management training for vehicle sales, I’m reminded of a quote I recently read by John Wooden, “The best leadership tool you have is to lead by example.” Every day I see people bending the rules to fit their desires. For example, in my neighborhood I see people intentionally run stop signs. What bothers me is that many of these people…

Book Values Matter, But…

I first want to start off by saying that I understand certain book values are a vital part of your business.  Depending on what part of the country you live in, getting a loan approved on a car is not possible without having an accurate NADA or KBB book-out within the finance packet sent to the bank for funding.

With that being said, dealers I’ve spoken with have become too beholden to their book value…

Who Has Time to Read Industry Magazine Articles Anymore?

None of us. But this is one you should read. Why? Because texting to support your service operations is a tool that you should deploy because your competitors are and a large number of your customers want the option to engage you by text.

Download your own personal copy of our article…

What do you do for a living? Whether it’s marketing or building a business, your business needs clients to survive.

If you’re wondering how to find new clients, this Think Tank Tuesday episode is for you. Click to see number 1 of my top 5 marketing tools that you’re probably not using. 

The best part is? This tool is nearly free. Watch now. …

How a dealership's custom-tailored Facebook Advertising strategy helps them move more metal

SARASOTA, FLORIDA, May 5, 2017 (Newswire.com) - Sarasota Ford, a Top 150 Ford Dealer, and Dealers United, a company that brings digital solutions to auto dealers, were recently published by Facebook Business highlighting the auto dealership's success with Facebook Advertising.



The case study showcases how the dealership triumphantly reached their local community and earned a…

Baltimore, MD, May 9th, 2017 – EY today announced that Erik Nachbahr, President and founder of Helion Automotive Technologies, is a finalist for the Entrepreneur Of The Year® 2017 Award in the Maryland region. The awards program, which is celebrating its 31st year, recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Nachbahr was selected as a finalist by a panel of independent…

Do you need a 300 page website which ranks on Google search for every product that you sell, and makes your phone ring off the hook?

Do you need to be able to edit, change, add products at will, easily?

Are you in a hurry, and not tech savvy, and have a…

While new cars are always attractive, there are times when used cars make perfect sense. From sustainability to a value hunting perspective, there are many reasons to buy used cars. Regardless of your reasons, spending the money for a used car on a Mercedes is almost…

Forget all those jokes you hear about the car salesperson. The automobile industry has come a long way and the car salesperson has evolved.

Gone are the days when car sales were solely conducted in garages and auto showrooms. Today, people…

ALBANY, N.Y. – May 8th, 2017 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its second national Customer User Summit, scheduled for October 11th - 13th in San Antonio, TX. The User Summit spans over three days and features breakout sessions and product experts giving in-depth training on the latest and greatest features of Auto/Mate's dealership management system (DMS).…

Discover 5 things the 2017 U.S. Women's Car Dealer Report will help you understand your female clientele better in this interview on CBT News with Joe Grubb.

Stream Companies Acquires WorldDealer

Forms One of the Largest Integrated Dealer Agencies in US

Malvern, PA (PRWEB) May 04, 2017 -- Stream Companies is pleased to announce it has acquired

WorldDealer, an integrated advertising agency and automotive website company. With this strategic addition to one of the fastest growing…

Someone reposted your Facebook video? Now you can take some of their ad dollars.

Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to take control of your content.…

Most dealers are used to focusing most of their time and attention on their sales team and profits from the front end. Unfortunately the profits made on each sale is dwindling and new car sales are down. Lost revenue on your front end makes everyone want to tighten their belts. The question is: Where do we make the cuts? Should we pull from advertising, personnel,…

Every year, Forrester publishes their customer service trends report, and 2017 is not an exception. To see what we can expect in this field, we are here reporting on the six most important predictions of Forrester’s analyst Kate Leggett who believes that operations will become smarter and more strategic. Let’s see if this will reflect on the auto industry as…

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.

The most reliable source to find out how it's going is to drill down into Key Performance Indicators (KPIs). We all know the usual; gross profit,…