The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me to decide to leave the conversation, and the dealership, than it takes me to…

Auto dealers have two major tax incentives available to them, yet most are not taking advantage and consequently losing money. The main programs that most in this industry are missing out on are:

1. Engineering-based Property Cost Segregation
2. Property Tax Reduction
3. Smart Benefit Reform Program
4. Class Action Settlements
5. Credit Card Processing at $0 Cost.

Engineering-based Cost…

Albany, N.Y. – September 19th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with QuickScreen from 700Credit, a prescreening tool that allows auto dealers to instantly access customers' credit profiles, right from within their CRM. Auto dealers using Auto/Mate's Automotive Management Productivity Suite (AMPS) and 700Credit's…

Safety is of prime importance when it comes to hitting the road with your motorbike. If you are new to the motorcycling world, it pays to know exactly what protective gear you need and how it serves to keep you as safe as you can be. Read ahead and learn about the essential pieces you need and some of the many advantages they offer.

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Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their lives.  In addition, Twitter users can…

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

The moment a woman enters your dealership, she is looking for signals. Signals you may not even realize you are sending. What is your demeanor? What are your intentions? Do you take her seriously?

Why should we care about what signals we’re sending to women in our dealership? Because statistics show that women are a major economic force.…

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

In India, under the Motor Vehicle Act 1988, it is mandatory for all the vehicles to be insured. Failing to do so, if any mishap occurs and gets registered, it’s a problem. All this can lead to imprisonment and even paying excessive compensation to the other party who has suffered loss or death.

A car insurance policy is the best way to secure vehicle against any mishap. An insurance policy ensures that all sorts of issues/difficulties faced while driving are kept at bay. You drive…

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?

 …

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.

Hopefully you’ve begun the process of…

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

But I find that these days many…

When you hear the words blind pilot you might think of the music band, or something that is impossible. Myself, I will be thinking of Jim Platzer. Jim was President of a Fortune 500 company and a pilot for over 15 years. He began to lose his eyesight in his 20s, when he was diagnosed with…

Today I woke up to an incredible sunrise overlooking Lake Erie. As I watched this beautiful scene it occurred to me, what a privilege it is to wake up to this every morning. Those of you that have read this newsletter for long time know I don’t talk much about myself or about the wonderful…

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

Over the years I’ve made thousands of visits to dealerships throughout the United States. I could spend several weeks telling stories and using examples of knowledge shared and gained without coming to completion. Throughout the good times and bad what makes it interesting…

Dancing With The Stars is back on television and my wife is working on the syllabus for her next round of dance classes. That got me to thinking about the similarities between ballroom dancing and the sales process. Here are 4 similarities to think about:

1. Someone has to lead

In dance, it is usually the man who leads. Leading is…