The Lost Customer

Dealerships will spend thousands of dollars in advertising bring in new customers on low margin labor operations such as oil changes. This month let’s look at the placing the focus on retaining…

Defining Moments

We all have defining moments in our lives. Let’s look at some actions that must be taken to get the dealership to the next level of profits in your fixed operations.…

No Training…Really?

It is interesting that in the nine years I have been consulting and training most managers and advisors in fixed operations have received little or no training! Let’s look together at advantages and costs this lack of training will cost your dealership.…

According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a loyalty program. And the one thing that most of these…

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.  

Today’s technology has made it a snap to buy most goods online and this has conditioned consumers to expect…

This is an excerpt from my book "Synergistic Selling"  

 

C H A P T E R 8

Avoiding Slumps

Every sales manager, every owner, and every salesperson selling anything in the world will, at some point, cross paths with the dreaded slumps. These slumps are mentally and economically taxing. They can also be taxing on your family. And they can be difficult to crawl out of.

Usually, you will encounter a slump pretty early. And you…

If you’re like me, you continually attend a great number of events, seminars and meetings.  It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation.  Whether it is social or business, video has become the most compelling communication medium on the internet.  Let’s look at three key reasons for making video a must in your marketing plans.…

Facebook is Changing the Way it Does Video

Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for Facebook users.



Learn about all of the new advancements coming to Facebook on this week's Hard Facts. As always, if you have an idea for an upcoming episode, reply to this…

5 Tips to Get Better Dealership Reviews Online

Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by …

In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).

The report includes intel about what women have experienced while shopping, buying and servicing their…

http://https://ukfleetsolutions.wordpress.com/2016/04/06/get-to-know-your-personality-through-the-colour-of-your-car/ 

The colour of your car says something about you. Learn more about it here!

At what rate is “manual drift” occurring in the American auto industry, and is there a difference between the rate of manual transmission use between men and women? Swapalease.com, the nation’s largest car lease marketplace, recently analyzed over 50,000 driver records from its marketplace dating back to 2012 to uncover some interesting trends.

“Manual drift” is a phrase coined by Swapalease.com executives that addresses the slow sunset of interest in manual transmissions…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Everyone knows or at least, has heard of the giant tech company Microsoft. But little was known of their processes and software architecture this has been so for a long time. Microsoft has been a black box with their software being proprietary and closed. But recently the tech giant has had a change of heart and decided to spice thing up and open up their software a little and let people know some of the magic that…

As I travel from dealership to dealership I often encounter the same issues. This one is a recurring theme.

Many dealers allow their BDC manager or e-commerce director to place any phone number of their liking on the ads, websites and other e-commerce streams. Maybe the vendor told them it was best to advertise a different number for "tracking" purposes. Perhaps the BDC manager feels they need to "protect" their ability to prove the fruits of their labor. Perhaps…

Inc. 5000-ranked automotive digital marketing company introduces industry’s first dealer-facing, real-time conquest data configurator as part of expanded 3 Birds ME™ marketing platform

Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its enhanced and expanded 3 Birds…

C H A P T E R 2

Selling in the Greatest

Time of All

Last month, I had my very first Uber ride. I was doing some training in Little Rock, Arkansas, and that evening, a friend booked me an Uber ride to take me back to my hotel after a social gathering.

In a matter of minutes, a gentleman in a Prius pulled up. We exchanged pleasantries, and he told me about his job. He described himself as a tech nerd, and his job was making apps for cellular…

AUTOMOTIVE DIGEST BLOG

“TrueCar Seeks the “Truth” about Real Reason for Its Existence”

WHY TRUECAR IN THE FIRST PLACE?

TrueCar was founded on the premise that dealers were exploiting car shoppers on price.

TrueCar was to tell the “truth” about the “price” car shoppers would/should pay.

TrueCar was the great “White Knight” of car pricing for beleaguered car…