By Sean Whiffen, V.P. Strategy, Technology & Content 

Waiting in line … This common experience conjures thoughts and feelings in every one of us - from the DMV to the grocery store. It’s part of life, and we each have our way of dealing with the experience. I generally view it as an obstacle course to successfully maneuver, like finding an opening on a race track.…

Hey everyone, 

Here's an infographic I put together that discusses the top traits of all star salespeople. I'm looking for advice so I'm posting it here. Let me know what you think and if you'd change anything! 

Get it here: http://auto.clearfit.com/see-beyond-the-resume/

Cheers!

When you’ve been in the auto business for almost 30 years, you learn to appreciate quality. Fort Wayne, Indiana’s Curt Richards has seen it all. From the sales floor to the finance department, as an Internet Manager, and most recently as a BDC Administrator, Curt oversees the operations of a business development center that supports sales, parts and service operations for 4…

I’m sure you have seen the slogan/ tag line I have used for my new company, Success 8760, on the website. The 8760 in my company name comes from the number of hours in a year. That is,  8760 = 24 x 365. For me, and hopefully for you, Dare to Be 24/365 means to do whatever is necessary, to dare to be a success every hour of every…

Adopted already by over 700 dealerships, Gubagoo’s “B.E.A.S.T.” technology turns a dealership’s website into a tracking, scoring, engaging and sales converting environment; majority of dealerships report their Gubagoo-powered sites are driving at least 200 additional leads a month - with 1 in 7 converting to sales

West Palm Beach, FL – September 16, 2013 – Gubagoo Inc., a revolutionary new platform for dealership…

Some things in life don’t seem to make sense. If you’re caught in the ocean’s under-toe, don’t resist, but instead save yourself by swimming horizontally to the shore with the ocean’s pull. If you want to effectively snow ski down the side of a mountain, you must lean forward or if you ever find yourself in a skid, driving…

Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies designing the ads and helping to assemble them. Content,…

     I notice many drivers who fail to signal.  Not using turn signals is one of my pet peeves. How many times has the person in front of you failed to use their signal when passing or turning? We've all experienced it -- maybe…

Every store has their sales process, their Road to the Sale, that starts with a proper Meet & Greet.  But what about before the Meet & Greet?  In a recent article by Chris Saraceno, “Secrets of the Best Sales Consultants”, Chris listed many of the things a salesperson must do today to be successful.  Technology has helped salespeople become more…

              Although I could certainly give more than just one more thing, this report is based upon specifically on one thing and this is prospecting.  Top sales performers know that lead generation equals dollar creation. Top performers look to create more leads from more sources and to have higher productivity from each source.

               First of all, I would invite you to create a marketing web. Take a piece of paper and put a dot in the middle.…

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

Ever since Google released their influential Zero Moment of Truth study, companies have been rushing to address and improve their online presence. The fact of the matter is that currently companies are spending a great deal of money on advertising to drive customers to their website. However, while website traffic is desirable, it doesn’t necessary convert visitors to shoppers. 



Quite frequently, companies don’t have an effective way to…

Your customer doesn't care how busy you are. It’s not their problem someone’s transmission went out, or that another will be there in 5 minutes despite that fact that you haven’t even gotten the car washed yet, nor the fact that yesterday’s “lick” (a.k.a. a customer that paid you a healthy commission) now wants to return the car. Customers aren't ignorant to…

“While everyone ran in panic, Roselle remained totally focused on her job.”

Sometimes life gets hectic. We try to focus on and accomplish too many things at the same time. We have deadlines to meet, customers vying for our attention, fires to put out and countless voicemails and e-mails to respond to. In a world where employers consider…

By Chris Ramey, September 10, 2013

Set the way-back machine to July, 1990. It is my second full month in the car business, and I am as green as they come but have still managed to out sell all but a few of the top sales people. Our store in Sunnyvale, California sells Pontiacs, GMC trucks and Honda’s and not knowing anything, I picked…

Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).



This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working on your dealership's…

Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uniformed clients.

First of all if you are not familiar with a product or a service you should be seeking information and…

     Many people in the auto industry have been talking about evidence of a softening market. Lately, I have seen fear in the eyes of several salespeople, managers, and dealers. Good times and overabundance tends to spoil all of us and leads us to bad habits and a reduced sense of urgency that kills our business when things get tougher. What are you doing at your dealership right now to cushion for an economic downturn?

     The time to prepare for bad times is not when they hit, but…

Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don't know where to start. They see the volume and the quality of work in the…

Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered. He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey that is widely regarded as the world’s best bourbon. While drinking, they talked to the bartender who explained to…