(Part 4 – Sell them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

In the third part of this 4 part blog, we reviewed how to…

I use this term alot with my managers and salespeople...I have this on my wall in my office!

I use this as a way to remind the guys that each and every person on our team has to want to be the absolute best at thier craft!

As managers we have this desire to coach things like Negotiating, or closing, or…

Luke Scicluna, Copywriter Salefest Advertising

Do not underestimate the benefits of sponsorship.

Here at Salefest we’ve just witnessed the good-fortune that a well-planned sponsorship deal can provide to your business.

How would you like to hear your dealership not only mentioned, but thanked, in front of a…

That is the Question being asked by all in the service side in the Auto Industry. I have worked for Dealers my whole Career and have seen drastic down fall in pay. When i first Started I started as a Tech and Worked on Rattles, Squeeks and Oil Leaks, 17 years after and a 10 year Master Certification Later we as Tech's are doing Rattle's, Squeeks, and oil leaks becasue the new hires are not Certified. now i have moved to the Service Writer position looking to move to the Directors chair in…

“Give a man a fish and he will eat for a day,” is the first part of an ancient Chinese proverb that explains why the majority of salespeople are not doing so well in our industry. If you think about it, our industry is pretty young, a little over a hundred years old and since its inception, not much had changed in the way that vehicles were bought and sold, until the Internet. Much has been written and said about how it has impacted the industry, but the quandary that we face today,…

If your sales career has hit a slump worse than the New York Yankee's Derek Jeter's "0 for 32" hit-less streak in 2004, let me suggest an affordable seminar available to help get your sales swagger back. In fact, this seminar is offered in nearly every city in America. Can you think of a seminar where you can enjoy a nice meal with a special person, have a glass of wine…

Here’s just a few reasons why:

1. Lazy means that your body and mind are tired and want to rest. That’s a sign that you should actually rest. When you ignore these signs, that leads to burnout. So rest, and feel good about it!
2. Lazy means you don’t want to work too hard, which often leads to figuring out how to do less work. Just about all of the…

(Part 3 – Fix them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

Now that we know what vehicles we are…

Misdirection – Deflecting the real issues.

Zig Ziglar puts it best when he asked, “Are you a wandering generality or a meaningful specific?” The issue has always been sales or the lack there of, so regardless of the product the primary topic at just about every business meeting is how to get more. The tendency how ever to deal with the urgent vs. the important is a real one especially when your livelihood…

I learned in differential calculus, that problem solving is easier if your start with the solution and work back to the problem.  At first, this is an awkward testament to a person’s ability.  We do not often spend time going backwards in life.  In this case though, I found if I focus on the desired resolution, the pathway to resolving the problem becomes clear.  

Once I have the pathway…

(Part 2 – Find them)

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

Now that we know what vehicles we are looking for, the next step is “finding” them!

There are many places we can search to find these…

  The power of disappointment is a fine line that separates the Winners from the Losers...    

    The strong minded from the weak minded...

If  harnessed properly it can be a monumentally productive tool that taps into your inner core and unleashes and fuels and even greater drive or desire to rise…

There’s been a lot of talk recently about the death of the Internet Department and the birth of the digital dealer. I certainly agree with this in principle as the Internet and digital technology have essentially become part and parcel to most retail industries. However in car dealerships, at least, there are issues that can’t be glossed over or treated lightly. These are issues of implementation.…

Recently, a new client of mine was surprised that the first thing I did when I came into his dealership was to familiarize myself with the manufacturers Policy and Procedure manual - and by familiarize, I mean that I read it cover to cover.  This has been a process of mine since I first entered into the automotive field almost 20 years ago.  If there has ever been a publication that is released by a manufacturer, which outlines pretty much every expectation they have for each of the…

(Part 1 – Assess them)

Pre-Owned vehicles are the life blood of any successful automotive dealership!

For some dealers, that don’t floor plan pre-owned vehicles, this is where a LOT of cash can be found!

So why is it that some dealers feel that the Pre-owned department takes a “back seat” to the New vehicle…

Good morning automotive dealers, Internet Sales Managers and Marketing Guru's,

First of all thank you for taking the time to take a look at my post this morning I appreciate it. The BDC experts work with a large number of dealerships all over the world and when I see something that works well I like to share it with the automotive community. I will be doing a more comprehensive post later this week. Here are some tips, which will help you Crush It on Craigslist, or other…

Do you know the one thing that happens before 100% of the closes salespeople succeed at?  If you discover that secret, you'll see an increase in your own closing ratio, or in your ability to drive your sales staff to repeating successful months over and over.  The real beauty is, once you discover the secret, you have it.  It becomes yours to use any time you need it.

This powerful secret will also work to help you improve yourself, increase your skills and develop your team…