I have repeatedly been told by sales personal that they do not need to mark there deals sold because the system automatically does it. I have also heard this is why some customers are not logged.

This is on premise a horrible idea that you are relying on technology alone to give you one of your best contacts you will have.



I want you to consider something. This person liked you, the dealership, and the deal so much that they invested thousands of dollars with you.…

I happen…

Using Google+ as a Lit

Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.



It's possible to format and…

I recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up. She seemed to be very cautious and deliberate with almost every action and word she said. It just seemed as if she was nervous and intimidated with coming to a car dealership on her own. But little did we know, she had a plan and was prepared to "do battle" with us when it came time to discuss the…

1. Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for…

There’s a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions about what works best and how to help dealers rank better in search. The biggest mistake that dealers (and their vendors) often make isn’t in the SEO techniques themselves but rather in the underlying keyword principles. It doesn’t…

The Oldest of all celebrations...

A History of the New Year A move from March to January The celebration of the new year on January 1st is a relatively new phenomenon. The earliest recording of a new year celebration is believed to have been in Mesopotamia, c. 2000 B.C. and was celebrated around the time of the vernal equinox, in mid-March. A variety of other dates tied to the seasons were also used by various ancient cultures. The Egyptians, Phoenicians, and Persians began their new…

Equal Share

What if you paid the sales people their commission by splitting a percentage of the bottom-line? They would be paid as one group  split equally on the gross profit. There would be unit bonuses paid for sales people selling more than ten units.Paying a split of the gross bottom-line would promote team work. The manager's job would be to get to as close to…

Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time” set aside, and…

No matter how many new marketing options come onto the scene, automotive direct mail continues to prove itself as one of the most valuable tools in any car dealer’s arsenal. Why? For its ability to drive new sales.

Direct mail is not only something that prospects can see and…

The last quarter of the year rolls around and you begin to hear some common refrains:

• "We are waiting until the first of the year"
• "Starting in January I am going to..."
• "We have to wait until spring when business picks up"
• "The first of the year I am really going to get into it."

Here's the reality for most people who make these statements: The calendar is the only thing that changes.

If you are waiting for the calendar to change…

Those of you who know me at all know I do not dabble in little projects often.  I like to spend my days breaking records, thinking big and planning attacks on the competition.  That said, it is always good to have a plan in place to follow that has been carefully crafted to do all those things.

This is my plan for 2013 and you are welcome to…

There’s a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions about what works best and how to help dealers rank better in search. The biggest mistake that dealers (and their vendors) often make isn’t in the SEO techniques themselves but rather in the underlying keyword principles. It doesn’t…

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or Autotrader.com.

In…

Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …

There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective. Dealerships are so…

Exploring the benefits to car dealers from partnerships between website suppliers and Google...

Every salesperson is really in two businesses: the people business and the marketing business. If you are great with people but don’t have any customers to demonstrate this quality to, you’re in trouble. Marketing must become the No. 1 function of any business, including sales. Marketing precedes sales.

Begin to think in terms of leads, not sales. You need marketing that will generate leads. Most salespeople think only in terms of advertising. Salespeople either wait…