Based on recent J.D. Power Automotive research, this year, the automotive industry is going to retail over 14,070,000 vehicle units, which is the second best retail sales performance ever.

However, this rate of growth, though positive, is slowing. This year, retail growth will be 510K vehicle units over last year, versus over 710K units of growth last…

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or …

Why Is Telling a Great Story Important?People remember stories. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation. And people remembered them because they were interesting, captivating, and they left pieces of themselves behind to be told again and again. Even with all the modern technology and communication tools of the moment, it’s still important to remember how to…

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about…

Albany, N.Y. – October 12th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that StoneEagle has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using Auto/Mate's DMS and StoneEagle's web-based applications will benefit from seamless and real-time data updates in both systems.

"Auto/Mate…

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.

As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming quite a challenge to reach and create an impact on any target…

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to increase service revenue and capture more business.…

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision  to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…

Great Communicators Have Meaningful Conversations

Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward…

A careful review of app data analytics teaches us many things about apps and their benefits to dealers.  The most important lesson to learn is that every dealer that has an app has some sort of consumer activity.  Our goal is to discuss how to measure the success or the degree of that activity and how app stats can impact all areas of your dealership.

Mobile apps for auto dealers are a dynamic and emerging technology.  Since the majority have smartphones and use apps,…

Why Do We Do This?

Zig Ziglar had been a strong positive influence in my life. One of the many statements that influenced me was "You can have everything in life you want, if you will just help enough other people get what they want" This is one of the cornerstones that I have built my personal life on. If you make it your mission to lift other people up,…

There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re fast-forwarding through commercials. So where are they? You…

Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.

In its latest update, which occurred around August 6, 2015, Google…

Equipped with all amenities found in a home, recreational vehicles (RV) are great way to see the world! No wonder, more than nine million US households now own an RV. Many of them in fact keep swapping their vehicles for newer and better models. If you, too, are lured by that brand new, gorgeous rig sitting pretty in the showroom, first make a space for the pretty lady, which means you will have to sell off the existing one. If you do not have a clue about how to…

http://internetsales20group.com/xandercormier 856-546-2440

The Internet Sales 20 Group is the preeminent workshop in the automotive industry, and is designed to be highly interactive, and this year’s IS20G8 is dedicated to the Cormier family. For every IS20G 8…

Register:  http://www.gnyada.com/education/seminars/2015/october/video​

Drive traffic to your website with video — create captivating publicity that doesn’t…

Here's How To Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to…

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…