An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no…

I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or pop ups offering “$100 off your purchase.” Or, the most…

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking

Through endless digital and…

Albany, N.Y. – March 7th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that two of its senior executives will be presenting workshops at the 2016 NADA Conference and Exposition in Las Vegas, NV. Mike Esposito, President and CEO, will present Create a Top Workplace to Increase Customer Loyalty, and Dave Druzynski, Director of Human Resources, will present Proceed with Caution! Social Media in Hiring and…

For car owners, leather upholstery poses a serious challenge. Few car owners know the right way to keep the leather parts in their cars in prime condition. When you consider the fact that caring from the interior of your vehicle is as important as taking care of the…

With a plethora of selection when it comes down to buying or selling your vehicle, there are a few different factors that come into play. You will want to know that your best interests are in mind, that you will be treated with friendly and helpful customer service, and that you will get the best bang for your buck. As a customer, it is hard to tell whether a sales person actually cares about your well being, or if they are simply using you for your purchase. If you live near the Ontario…

The Subaru WRX is a racy version of the traditional sedan with a strong base engine, superb handling, and all-wheel drive. The WRX hugs the road and delivers strong acceleration with a turbocharged four-cylinder engine. The vehicle also comes with a six-speed manual transmission that gives an even racier feel to the driving experience. This also provides an alternative to the CVT available which some drivers feel is too noisy in other models; however, drivers of the 2016 Subaru Impreza who…

Google rolled out the Android Marshmallow update on 28th May 2015 as Android M but underwent a series of previews before being given the current name. The first…

This is the Missing Piece to Profit

The automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.

On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase your revenue by $30,000 per month? It's easy if you pay attention.…

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel. They can at times be frustrated and emotionally volatile;…

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At the beginning of the year we published a post about attracting connected consumers to the auto industry. To no surprise, even in the past few months consumers have become continually more expectant of positive digital experiences. Here’s an infographic that lays out what that blog explained, but for our more visual audience.…

How do you define success: a financial goal, peer recognition or a title or position? Most people think of success in terms of their personal success, but businesses can also be successful.

How do you define whether your dealership is successful? Is it revenue goals, sales volume, the number of positive online reviews you have, or whether your…

In 2016 automotive buyers meet your sales staff well before they call, email or walk in.  The first point of contact with today's buyer happens online when they are reading your ratings and reviews.    

At Webinarinc.com we have developed a QR code poster that makes it easy for customers to leave reviews right on your showroom floor.  

We will…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

The particular cell ios app development industry is flourishing and continuing in order to evolve every year. Throughout 2017, we got cellular application market place maturing through tablets and smartphones to wearable products as well as Internet of products. There was clearly also a heightened concentrate on app analytics and also…

If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for

your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …

CallSource survey shows that over 1/3 of dealers believe they lose 1 in 5 sales calls to a competitor

Westlake Village, CA – March 1, 2016 – A new survey of dealerships from CallSource shows that dealers are still ignoring their ringing phones, despite the fact that the…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor.…