All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment and loyalty. And these programs can also motivate and…

With the growing market in the motor oil, it has become confusing to choose the best oil for your vehicle. Even when you take your car to the service garage, the automobile technician will confuse you to choose between different brands. Only an expert technician can help with oil changes Brockville has to offer you.



4 Types of Oil Changes Essential for Your Car’s Engine



1. High Mileage:



It is mainly meant for those vehicles that…

Buying a used truck can save you a lot of money over a new vehicle.From those small beauties to huge dinosaur Volvos, you have an amazing range to consider. If you are thinking to own something like a caravan, Volvos and Peterbilts are amazing choices. You may check some good options for used Volvo truck for sale.



1. Check your budget:



Everyone dreams of a better vehicle, I dream of owning a private jet. Dreams give us hopes, but reality makes us practical.…

For those who are new to the 3m paint protection film Ottawa has to offer, it acts like an automotive bra strap to cover your moving asset. The tinting helps to protect your car’s paint from any potential damage or scratch. There are many benefits that will make your car look like new for a long time.



Every tinting sheet comes customized and can be cut as…

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

Dealerships today have to edge out more and more competitors in order to win customers. Because of this, they are constantly looking for new and better ways to distinguish themselves and gain an advantage in the marketplace. One way dealerships can increase their curb appeal is by empowering employees and developing strong, engaged workforces. This involves encouraging employees to take control and make decisions, ensuring they feel more confident and involved in dealership…

New report analyzes dealership buy/sell activity for Q1 2016; overall activity, including multi-dealership transactions, size of groups coming into market and luxury import transactions, continues to rise; publics’ blue sky multiples decline: valuations at parity or below many private acquisition opportunities

Irvine, CA, June 7, 2016 – U.S. dealership buy/sell activity…

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 

Recently I have become very concerned, as there is one particular trend that could be with us in the very…

3 Ways the Automotive Industry Can Reach Mobile-First Consumers

Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a …

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes. Your digital touchpoints are in essence your brand’s points of customer contact, from start to finish. For example, customers may find your business online in an ad, see…

In Part 1 of this series, I detailed the existing dealership viewpoint when it comes to consumers and the obstacles dealers are facing as related to the massive influx of recall business. In this blog, I’ll share the…

Reduce your fuel costs by following these tips from Lombard Vehicle Solutions! https://ukfleetsolutions.wordpress.com/2016/06/03/fuel-management-tips-from-lombard-vehicle-solutions/

Lombard Vehicle Solutions discredits some car maintenance myths in this article. Read on here. http://https://ukfleetsolutions.wordpress.com/2016/06/03/lombard-vehicle-solutions-disproves-car-maintenance-myths/

All things being equal, why should I buy from you? I posed this question to a salesperson in one of my workshops, and I watched his eyes grow as big as saucers. He hesitated, stammered, and finally said, "Because I will take care of you after you purchase." I smiled and said, "And how will you do that for me?" Again the same type of reaction occurred, and he said, "I will be available if you have any questions." I said, "OK, but everyone says that. Why should I buy from you?" He stammered,…

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…

Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world starting from the capture, analyze, understand customer's browsing behavior, and maximize return on investment. These all mean using analytics for monitoring online traffic and…

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…