When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.

Many dealerships…

We’re back with another video in our series, Ali Reda’s Road to Sales Success! Bringing you up to speed, we’ve been hearing all about the Five Pillars of High Achievement and using them to boost you up to your next level. 

Last week, we talked about clarity. That’s who you are at your best, and when you know the answer to this question it will be so easy…

There are many auto dealership options available to consumers, how does one narrow in on one dealership. After polling individuals ranging in gender, age, and background from the greater Sacramento area, comprehensive responses led to several consistent desired traits in a dealership. Let’s go through the process and point out where consumer decisions are being made.

The Initial Due Diligence

It…

Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly 300 total attendees. The three-day event in Nashville, TN offered Auto/Mate’s customers a variety of educational workshops, presentations and training sessions. Attendees walked away knowing how to better utilize Auto/Mate’s dealership management system (DMS) to improve work productivity and implement more efficient processes in their dealerships.

“It may sound…

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

by Dennis McGinn, Founder and CEO, Rapid  Recon - Source

Inventory is a waste if not managed for maximum speed to sale.

Said differently, how much does it…

Majority of Consumers Report Complaints Related to Time and Efficiency in the Automotive Lending Process

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, revealing consumer pain-points associated with lenders when financing a vehicle.

When asked about the biggest complaint associated with financing their last vehicle, 56.8% of consumers said that…

Excited to know more about Carlos’ journey? We’re so happy to have you watching our video series, Ali Reda’s Road to Sales Success. We’ve been telling you all about Carlos, a new salesman at Les Stanford whose manager and coach just happens to be Mr. Ali Reda. You see, we want to take what Ali did in ten years and condense it…

Lease Approval Ratings Increase by 4% in the Month of September, Reaching the Highest Approval Rating Since March of 2016

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in September, a 4% increase from the August rate of 68.9%. September had the highest number of credit approvals in nearly three years. The last time credit approvals registered higher than 72.9% was in March of 2016,…

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…

This week, Jeff discusses some of the most current headlines from recent automotive articles. Dealers and managers, did you know you are losing nearly 60% of your business to independent shops? Did you know that all the technology designed to boost your Hours Per Repair Order can actually do the opposite, if not utilized properly? Stay tuned to hear statistics and current headlines, as well as Jeff's thoughts and tips to address them. Copyright 2019 Wm Jeff Cowan;…

For Immediate Release

For more information, contact:

Holly Forsberg, Carter West PR, 602-680-8960, hforsberg.cwpr@gmail.com

Patrick Reilly, Auto/Mate Dealership…

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

Jim Ziegler Interview

Between Servisell’s Bill Stawski and James Ziegler on September 24, 2019.

The interview starts out with Jim Ziegler introducing himself in his typical “AlphaDawg” (as he’s coined) style, coming in hot and promising an incredible show as always. He goes on to introduce his guest…

It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.

For dealers, this means there’s no time like the present (get it?) to roll-out seasonal service and sales campaigns. In our experience, a…

Gooooooooood Morning! And thank you, again, for joining us in another video in the series, Ali Reda’s Road to Sales Success. Let’s get right to it! 

Last week, we talked about Carlos’ numbers in this first 120 days. Carlos started out optimistic and pumped up, selling seventeen units the first month and sixteen units the second. In his third month, he started…

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and Inverite Verification, the leading open-banking provider with coverage for over 275 Canadian Financial Institutions, today announced their strategic partnership to increase operational efficiencies for lenders.  

Inovatec will integrate with Inverite to increase the speed of lending decisions through income verification, transaction history and risk scores to help…