March 2014 Blog Posts (141) Helping Dealers to Manipulate the Review Process?

Just read in Automotive News that is offering a solution to help auto dealers skirt the policy of not posting customer reviews from the dealership computers.  

The article states, ", a reputation-management firm certified by General Motors for its dealerships, has devised a method to revive those in-store reviews."   I just say…


Added by Mark Dubis on March 31, 2014 at 5:30pm — No Comments

What's the P/E Ratio of Your Management Team? Written by Joe Basil


From the Up to Speed blog:

In any industry, top-performing management measures, tracks and makes decisions based on key performance indicators and metrics. In the auto industry we tend to focus on market share, unit volume, gross per unit, net profit as a…


Added by Garry House on March 31, 2014 at 5:23pm — No Comments

Winning Teams Recruit and Train

Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…


Added by Stephanie Young on March 31, 2014 at 2:00pm — No Comments

Latest Numbers From The Current Sellers Market

With reports of the “sellers are happy” and “it’s a sellers’ market”, the results of the weekly market changes were bound to show continued strength. The only question remaining was just how strong it would actually be after a full week of auction activity. Welcome back to this week’s Used Car Market Report with insights from Ricky Beggs from Black Book.

As I reviewed the various comments…


Added by John Sternal on March 31, 2014 at 10:57am — No Comments

DMEautomotive and DealerSocket Announce Strategic Partnership; DealerSocket Names DMEautomotive as Exclusive Call Center Provider

Partnership integrates DMEautomotive’s state-of-the-art call center services and award-winning mobile app services directly into the DealerSocket CRM system, providing seamless and secure connectivity for DealerSocket users.

Daytona Beach, FL – March 31, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven …


Added by Crystal Hartwell on March 31, 2014 at 9:41am — No Comments

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…


Added by Philip Zelinger on March 30, 2014 at 8:50pm — No Comments

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…


Added by JD Rucker on March 30, 2014 at 5:46pm — 2 Comments

A New Peak Is Established! Used Car & Truck Prices Rise For Spring Season.


Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from…


Added by MANNY LUNA on March 30, 2014 at 4:00am — No Comments's been 60 days?

It’s been 60 days.

Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.

You were ready for…


Added by Leonard Buchholz on March 29, 2014 at 9:12am — No Comments


Fear for some can be numbing, or paralyzing. For many other people they could give a care. So what is it that makes us go to the extreme? 100% of present behavior is based on past experience.  Having the right state of mind could help you past your fears in some…


Added by Tim Marvel on March 28, 2014 at 6:37pm — No Comments

Are your company's meetings productive?

Are you getting value out of your weekly team meetings? Do you have a game plan prepared before every meeting? 

Does your weekly meeting start off with topics such as: leftover food in the fridge, trash in the parking lot? Things that matter but can easily be addressed at a more convenient time.

Click the link below to receive a outline of what you…


Added by Rob Gehring on March 28, 2014 at 2:48pm — No Comments

Change: The DNA of Success

While the experts pontificate on which direction the automobile business is headed, thousands of professionals go about their day totally unaware of the chatter. Intellectual enthusiasts debate the next greatest enhancement to the business as innovators sell their wares. Change, as a necessary evolution; is as essential as the invention of the integrated…


Added by Joe Clementi on March 28, 2014 at 1:05pm — 6 Comments


Do you have problems communicating with someone?

It could be your spouse, or a co-worker.

Do you finish their sentences?

Do you cut them off when they are talking?

It could be frustrating.

Sometimes you just have…


Added by Tim Marvel on March 27, 2014 at 11:00pm — No Comments

- Are You Ready For Close Out?


Hey, Mr. Seeker Hold on to this advice

If you keep seeking you will find

Don't want to follow

Down roads been walked before

It's so hard to find unopened doors

Are you ready? Are you…


Added by MANNY LUNA on March 27, 2014 at 4:00pm — No Comments

Craigslist Marketing Continues to Grow Up

Craigslist Marketing Continues to Grow Up

Since the onset of the $5 charge on Craigslist, dealerships have taken on a multitude of approaches on how they not only understand this marketplace, but more importantly utilize this marketplace to attract customers to visit their dealerships.

The most important thing that we have learned is that dealerships not posting inventory are…


Added by Jason Turner on March 27, 2014 at 2:30pm — No Comments

Are You Hiring Real Gold or Fools Gold?

Time and time again I continue to hear that dealers and other companies are having a hard time finding and keeping the right good employees.

A couple of things come to mind when they say this:

1. With turnover like the fast food business, we must be doing something wrong.

2. What is your recruiting and hiring process look like? In most cases, it…


Added by Chuck Barker on March 27, 2014 at 10:29am — 2 Comments

Monthly Lease Payments See Rise From Year Ago, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.

Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…


Added by John Sternal on March 27, 2014 at 10:15am — No Comments

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs. In her interview, she explained how the two words that Jobs hated most were “branding” and “marketing.” According to Johnson, people equated branding with…


Added by Richard Holland on March 27, 2014 at 9:47am — No Comments

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